A new category is rising in the homebuilding industry ... and it's built for the buyer

PERTH, Australia - EntSun -- Perth homebuyers are navigating one of the most challenging building markets in recent memory. From post-COVID construction delays to rising costs and information overload, the traditional way of buying a new home just doesn't cut it anymore.

Enter the building broker.

Much like mortgage brokers changed the way we find finance, building brokers are transforming how West Australians build homes, offering guidance, independence, and a smoother path from finance to final handover.

"In the past, buyers were left to fend for themselves; talking to multiple builders, trying to decode promotions, and hoping they weren't missing something important," says Adam Schaal, founder of Locale Homes, Perth's largest and fastest-growing building brokerage. "We knew there had to be a better way."

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With over a decade in leadership roles at some of WA's biggest building groups, Schaal saw firsthand how the system was stacked in favour of builders, not buyers. During the COVID building boom - spurred by government grants and industry bottlenecks - the cracks became impossible to ignore.

So he launched Locale Homes.

Backed by the Locale Property Group, which also includes in-house finance and wealth services, Locale Homes acts as a buyers' advocate from day one — helping clients secure finance, source land, compare builder options, and navigate every step of the build.

Importantly, their advice is unbiased and independent. They're not aligned to one builder or developer, which means clients get tailored support based solely on their needs — not a sales quota.

"Building a home should feel empowering, not overwhelming," says Schaal. "We help clients avoid the hard sell, the hidden costs, and the regret that comes from rushed or misinformed decisions."

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And the demand is growing.

Across Perth, more and more homebuyers, from first-timers to investors and upsizers, are seeking out building brokers for their expertise and support. Some brokers now specialise in niche areas: luxury custom builds, regional developments, or specific buyer types like FIFO workers and downsizers.

The rise of the broker is reshaping the industry — and giving power back to the buyer.

About Locale Homes:
Locale Homes is Perth's leading building brokerage, offering a better way to buy new. From finance to final handover, Locale provides unbiased advice, insider expertise, and personalised support through every step of the build. Part of the Locale Property Group, it's backed by in-house finance and property wealth services to help clients make smart, confident decisions — for today and tomorrow.

www.localehomes.com.au