New Book gives Consumer Goods Leaders a Governance Playbook for Generative and Agentic AI

CARTHAGE, N.C. - EntSun -- FNEW BOOK GIVES CONSUMER GOODS LEADERS A GOVERNANCE PLAYBOOK FOR GENERATIVE AND AGENTIC AI

Robin Horstmann's The Governed Enterprise covers the regulatory exposure and third-party risk that general AI governance frameworks leave out.

RALEIGH, N.C. August 4, 2026. An agentic procurement system clears a purchase order no one authorized. By morning the commitment is contractual. That is the kind of problem The Governed Enterprise: An AI Governance Playbook for Consumer Goods is built to prevent. Published today by R&B Carthage Press, it is the first AI governance playbook written specifically for consumer goods, from food and beverage to cosmetics, pet food, and household products, and the compliance issues each one faces.

ISACA's 2026 AI Pulse Poll, a survey of more than 3,400 governance, audit, and security professionals, found 90 percent believe employees are already using AI at work while only 38 percent of organizations have a formal, comprehensive AI policy.

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General AI governance frameworks were built for financial services and enterprise IT. They do not answer what happens when a copy tool publishes a product claim the regulatory team has not substantiated, or when an allergen substitution passes an AI quality check it should have failed. Horstmann wrote the book because no CPG-specific guide existed when she was earning the IAPP's Artificial Intelligence Governance Professional credential.

The book separates governance of AI that produces content from governance of AI that takes action, then works through the regulatory exposure specific to consumer goods across the FDA, FTC, and EPA. It also takes on what most AI governance books skip: co-manufacturers, logistics providers, and vendors running AI on a brand owner's products in facilities the brand does not control. When a co-manufacturer's AI quality system misjudges an allergen substitution, it is the brand owner's name on the recall notice.

Horstmann brings thirty-plus years in enterprise architecture, cybersecurity, ERP, and manufacturing systems across consumer goods and distribution. She is currently implementing agentic AI solutions and holds the AIGP, AAISM, CRISC, CISM, CDPSE, and PMP.

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"The most practical guide to AI governance currently available for senior leaders in consumer packaged goods companies."
— Readers' Favorite, 5 Stars

BOOK DETAILS

The Governed Enterprise: An AI Governance Playbook for Consumer Goods
Robin Horstmann. R&B Carthage Press, August 4, 2026.
Ebook $12.99 (979-8-9960620-1-0); paperback $29.99 (979-8-9960620-0-3); hardcover $39.99 (979-8-9960620-2-7).

https://www.amazon.com/Governed-Enterprise-Governance-Playbook-Consumer/dp/B0H7PD8P2L

Source: ISACA, 2026 AI Pulse Poll, May 5, 2026. https://www.isaca.org/resources/ai-pulse-poll

MEDIA CONTACT

Robin Horstmann
media@rbcarthagepress.com

Available for interviews and AI governance panels. Review copies on request.