Love or Lease? Toronto Matchmaker Says Love Is Not a Business Deal

TORONTO - EntSun -- A generation raised on fear is learning to guard its heart before it opens it. Young Canadians split every bill, ask what a partner "brings to the table" and plan an exit before they plan a future. Toronto matchmaker and relationship coach Aviva Reimer, founder of Perfect Fit, warns that in trying to protect themselves, many are losing the very thing they hoped to protect: love. The pressure is real. A 2026 Ipsos poll for BMO found that 54% of married Gen Z Canadians see marriage as a bigger financial step than an emotional one, and one in three Canadians (33%) feel pressured to move in with a partner to save money. In her work with singles and couples, Reimer sees that many of these fears are inherited or acquired from negative experiences. Young adults have watched parents lose homes, savings and years of their lives to painful breakups. "Protecting yourself is important, but not at the expense of hurting someone or losing someone you love," says Reimer. "Is loving someone, respecting them, nurturing them, supporting them and raising children together worthless? That is bringing something to the table. Money can be earned again. A beautiful relationship, once lost, often cannot." Research agrees. The Harvard Study of Adult Development found that "close relationships, more than money or fame, are what keep people happy throughout their lives." "When a fair agreement is made with love, it is not a plan for the end," says Reimer. "It is a promise about how you will take care of each other." Her guide for couples: - Start with what you are building. - Count every contribution, including care and raising children. - Make it fair to both partners. - Put it in writing, with independent legal advice. - Revisit it as life changes, not to keep score. "At some point you have to decide. Is this a business arrangement, or is it a relationship?" says Reimer. "This generation has a real chance to change the love story it inherited." Learn more at https://www.perfect-fit.ca/relationship-clarity Perfect Fit was founded by Aviva Reimer, a certified dating coach and couples coach and author of Becoming The Total Package. Visit https://www.perfect-fit.ca

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