Introducing the Compare IQ Platform for Accurate Storage TCO Comparison Across Cloud Providers

SAN FRANCISCO - EntSun -- Purple Koru, Inc. today announced the launch and general availability of Compare IQ, a pricing intelligence platform that replaces spreadsheet-based storage comparisons and inconsistent assumptions with a repeatable commercial workflow. Starting with backup and archive, Compare IQ helps providers and partners evaluate multi-year storage economics and create customer-facing recommendations with greater consistency and confidence.

Published storage rates alone rarely reveal the full cost of a cloud storage environment. Storage class, retention, capacity growth, retrieval, API activity, data movement, region, and object counts can all affect total cost. Teams often rely on disconnected pricing inputs and one-off technical analyses, making comparisons difficult to repeat, explain, or defend.

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Compare IQ models identical workloads across multiple storage environments. Rather than comparing isolated price-list entries, it evaluates how a defined workload behaves over time and identifies the assumptions contributing to its total cost.

Platform providers can load their pricing and compare it with Amazon S3, Microsoft Azure, and Google Cloud using a consistent workload model. Compare IQ then turns the analysis into sales-ready outputs that frontline teams can use to explain cost differences, discuss tradeoffs, and guide storage evaluations.

Key capabilities include:

• Identical workload modeling across hyperscalers and platform providers
• Multi-year analysis of growth, retention, retrieval, API activity, and data movement
• Direct comparison of provider pricing with hyperscaler alternatives
• Customer-facing outputs that clearly present assumptions and cost differences
• A repeatable workflow that reduces reliance on technical teams for every analysis

"Storage pricing comparisons are difficult when each provider uses different rate structures or has hidden costs buried behind the rate tables. For a seller, it's hard to have a fact-based conversation about legitimate options, and even harder for a buyer," said Pete Karolczak, CEO of Purple Koru. "Compare IQ provides a consistent way to model the same workload across hyperscalers and alternative storage platforms. Our goal is to enable a fact-based conversation and, ultimately, a better-informed decision."

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Purple Koru developed Compare IQ from its experience supporting complex pricing, commercial, strategic, and operational decisions. The company has executed initial customer contracts for the platform, although customer identities and contract details have not been disclosed.

Compare IQ is available now for platform providers, solution providers, channel partners, and hyperscaler-aligned teams.

Organizations can request a demonstration at www.CompareIQ.com or learn more about Purple Koru at www.PurpleKoru.com.