Instant IP Launches Protect the Creator to Help Creators Defend Their Work in the Age of AI

COLUMBUS, Ohio - EntSun -- Instant IP®, the idea protection platform founded by Wall Street Journal and USA Today bestselling author Kary Oberbrunner, has launched Protect the Creatorᴵᴾ, a new campaign designed to help creators protect their intellectual property in an age of artificial intelligence, scraping, copying, and unauthorized training.

The campaign is built for the broad creator economy, including authors, artists, speakers, musicians, coaches, consultants, educators, entrepreneurs, podcasters, inventors, and founders.

"Creators do some of the most valuable work on the planet because they bring new things to life," said Oberbrunner. "But today, creators are also massively at risk. AI did not just change how fast content is created. It changed how fast content can be copied."

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Oberbrunner says the rise of generative AI has created a new urgency for creators to document ownership before publishing, promoting, or sharing their work online. As AI companies continue searching for fresh human-created data, many creators are discovering that their books, talks, art, songs, courses, frameworks, and original ideas may be used without permission, attribution, or compensation.

"Theft is not fair use," Oberbrunner said. "We are not anti-AI. We are pro-creator. AI should empower creators, not exploit them."

Protect the Creatorᴵᴾ is part of Instant IP's broader creator-rights movement, which includes campaigns such as Protect the Bookᴵᴾ, Protect the Artᴵᴾ, Protect the Songᴵᴾ, and Protect the Talkᴵᴾ. Each campaign helps creators establish verifiable records of ownership using blockchain-backed documentation, time stamping, cryptographic fingerprints, and chain-of-custody records.

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Oberbrunner's passion is personal. He says several of his own books were included in AI-related copyright disputes, and his TEDx talk was later reproduced online in a way that appeared to be generated from AI-scraped content. The experience convinced him that creators need a faster, easier, and more affordable way to protect their work.

"Most people think protecting IP requires a lawyer, a long process, or a large budget," said Oberbrunner. "Instant IP helps creators create a verifiable record in less than 60 seconds. Your ideas are either protected, or they are training someone else's AI model."

Through Protect the Creatorᴵᴾ, Instant IP is offering creators a free IP credit so they can experience the platform and protect their first idea, asset, or creative work.

"You do not protect your ideas because you are big," Oberbrunner said. "You become big by protecting your IP. If creators stop creating because they believe AI will take everything anyway, the world loses. We were created to create."

Creators can claim their free IP credit at Instant IP. https://www.instantip.today/creator