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Heineken 0.0 Debuts In The U.S

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WINSTON-SALEM, N.C. - Jan. 3, 2019 - EntSun -- Heineken USA is launching its latest innovation, Heineken® 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct balanced taste, containing only 69 calories per bottle.

The brand's iconic label has been turned blue to match the color associated with the alcohol-free category globally.

Heineken® Master Brewers created the new zero-alcohol brew, made with natural ingredients, resulting in a drink brewed for beer lovers, by beer lovers.

In a category where building occasions and meeting shifting consumer tastes is critical, Heineken® 0.0 introduces a versatile brew for a variety of drinking occasions and connects with the discerning tastes of a wide range of drinkers.

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Heineken® 0.0 is on sale now in 6-pack cans and bottles.

"For the U.S., the time has come for an innovation that disrupts the category and offers a new take on how people drink and enjoy beer," said Jonnie Cahill, Chief Marketing Officer, Heineken USA.

"Heineken® 0.0 brings for the first time a truly incredible beer taste to the non-alcohol space and opens a world of opportunity for people to come together and… To read the complete story, click on this link: https://abasto.com/en/news/heineken-0-0-debuts/

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Source: Abasto Magazine
Filed Under: Retail

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