Heart of the Deal Launches First Platform for Medical Device Sales Professionals

BOSTON - EntSun -- As the global medical device industry accelerates toward $300+ billion by 2032 (Fortune Business Insights), a critical talent gap remains: commercially prepared sales professionals capable of navigating complex healthcare systems, specialty physicians, supply chains, and regulatory frameworks.

Today, 30-year medical device veteran Kevin Mathews and global business psychologist Dr. Joe DeAngelis announce the launch of their first-of-its-kind sales certification program powered by their book, Heart of the Deal, designed to educate, credential, and connect early-career and transitioning sales professionals to careers in medical device sales. They created this platform to bridge the gap between aspiration and performance in one of healthcare's most competitive and sought-after fields.

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"The medical device market is expanding, but success requires more than traditional sales ability," said Mathews. "Healthcare systems, regulatory pathways, specialty physicians, and value-based economics create a complex environment. The certification provides aspiring representatives with a clear roadmap, direct industry access, and practical preparation so they can focus on succeeding, not just figuring out where to start."

The certification program is built on the principles outlined in their new book, Heart of the Deal: An Insider's Guide to Med Device Sales Success (January 6, 2026 / Punctuate Press). The book introduces the concept of "Clinical Currency", the blend of healthcare knowledge, consultative sales skill, and relationship capital that differentiates elite performers. The certification operationalizes that blueprint through five targeted learning modules, applied assessments, executive-level resume positioning, and structured recruiter connectivity.

The certification integrates three stakeholders into one ecosystem:

• Aspiring Sales Professionals – Pharma, B2B, life sciences graduates, and corporate performers gain credentials, confidence, and competitive differentiation.
• Manufacturers – Access certified talent who onboard faster and accelerate speed-to-first-sale.
• Recruiters – Build stronger candidate pipelines with vetted, competency-aligned professionals.

"We built this around what truly drives performance," said Dr. DeAngelis. "The program is grounded in a rigorous competency framework and supported by real-world case studies from leaders who have generated $2+ billion in device sales. For job seekers, it creates clarity and competitive advantage. For manufacturers, it reduces onboarding risk. For recruiters, it elevates candidate quality. It's designed to positively impact the entire commercial ecosystem."

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DeAngelis and Mathews partner with Punctuate Press, the leading independent U.S. women-owned publishing house to deliver educational content grounded in the lived experience of industry leaders. At their core, DeAngelis and Mathews aspire to elevate standards, accelerate careers, and develop sales professionals who don't just break into medical devices, but are prepared to thrive once they're there.

For more information, visit http://getheartofthedeal.com