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Ghost Mannequin vs. Flat Lay | Zeelum
EntSun News/11052113
NEW YORK - EntSun -- Which Is Right for Your E-commerce Photography?
In e-commerce, the right photography technique can significantly impact your sales. At Zeelum Photography, we specialize in two powerful approaches: ghost mannequin and flat lay photography. Let's explore which might work best for your products.
Ghost Mannequin Photography: The 3D Experience
Ghost mannequin (or invisible mannequin) photography creates the illusion of clothing worn by an invisible person. This technique:
● Shows structure and fit as garments would appear on
a body
● Highlights important details like collars, cuffs, and
seams
● Creates professional, consistent product images
● Works best for: Structured items like jackets, shirts, dresses, and premium clothing
Flat Lay Photography: The Styling Showcase
Flat lay involves photographing items arranged on a flat surface from above, creating a clean, minimalist aesthetic that:
● Showcases patterns and textures beautifully
● Allows for creative styling with complementary props
● Requires less specialized equipment and editing
● Works best for: Casual wear, accessories, items with striking patterns, and social
More on EntSun News
media content
Quick Comparison
Feature | Ghost Mannequin | Flat Lay
Appearance | 3D look with body shape | 2D, styled arrangement
Complexity | Higher (specific editing required) | Lower (minimal editing)
Equipment | Mannequin, studio lighting | Flat surface, overhead mount
Best For | Premium clothing, structure-focused |Casual wear, accessories, social
media
Cost Higher | production investment | More budget-friendly
Pro Tips for Perfect Results
Ghost Mannequin Excellence:
● Use quality mannequins with removable parts
● Master pinning techniques for the perfect fit
● Maintain consistent lighting to highlight textures
● Develop an efficient post-processing workflow
Flat Lay Success:
● Use template markers for consistent placement
● Add subtle volume with tissue paper
● Choose complementary backgrounds and props
● Create styling that tells a story without overwhelming the product
Website: https://zeelum.com/
In e-commerce, the right photography technique can significantly impact your sales. At Zeelum Photography, we specialize in two powerful approaches: ghost mannequin and flat lay photography. Let's explore which might work best for your products.
Ghost Mannequin Photography: The 3D Experience
Ghost mannequin (or invisible mannequin) photography creates the illusion of clothing worn by an invisible person. This technique:
● Shows structure and fit as garments would appear on
a body
● Highlights important details like collars, cuffs, and
seams
● Creates professional, consistent product images
● Works best for: Structured items like jackets, shirts, dresses, and premium clothing
Flat Lay Photography: The Styling Showcase
Flat lay involves photographing items arranged on a flat surface from above, creating a clean, minimalist aesthetic that:
● Showcases patterns and textures beautifully
● Allows for creative styling with complementary props
● Requires less specialized equipment and editing
● Works best for: Casual wear, accessories, items with striking patterns, and social
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media content
Quick Comparison
Feature | Ghost Mannequin | Flat Lay
Appearance | 3D look with body shape | 2D, styled arrangement
Complexity | Higher (specific editing required) | Lower (minimal editing)
Equipment | Mannequin, studio lighting | Flat surface, overhead mount
Best For | Premium clothing, structure-focused |Casual wear, accessories, social
media
Cost Higher | production investment | More budget-friendly
Pro Tips for Perfect Results
Ghost Mannequin Excellence:
● Use quality mannequins with removable parts
● Master pinning techniques for the perfect fit
● Maintain consistent lighting to highlight textures
● Develop an efficient post-processing workflow
Flat Lay Success:
● Use template markers for consistent placement
● Add subtle volume with tissue paper
● Choose complementary backgrounds and props
● Create styling that tells a story without overwhelming the product
Website: https://zeelum.com/
Source: Zeelum Photography
Filed Under: Fashion
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