Ghost Mannequin vs. Flat Lay | Zeelum

NEW YORK - EntSun -- Which Is Right for Your E-commerce Photography?
In e-commerce, the right photography technique can significantly impact your sales. At Zeelum Photography, we specialize in two powerful approaches: ghost mannequin and flat lay photography. Let's explore which might work best for your products.

Ghost Mannequin Photography: The 3D Experience
Ghost mannequin (or invisible mannequin) photography creates the illusion of clothing worn by an invisible person. This technique:

● Shows structure and fit as garments would appear on
a body
● Highlights important details like collars, cuffs, and
seams
● Creates professional, consistent product images
● Works best for: Structured items like jackets, shirts, dresses, and premium clothing

Flat Lay Photography: The Styling Showcase

Flat lay involves photographing items arranged on a flat surface from above, creating a clean, minimalist aesthetic that:
● Showcases patterns and textures beautifully
● Allows for creative styling with complementary props
● Requires less specialized equipment and editing
● Works best for: Casual wear, accessories, items with striking patterns, and social

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Quick Comparison
Feature          |        Ghost Mannequin          |          Flat Lay
Appearance    |    3D look with body shape          | 2D, styled arrangement
Complexity     |   Higher (specific editing required) |  Lower (minimal editing)
Equipment      | Mannequin, studio lighting          |    Flat surface, overhead mount

Best For        |  Premium clothing, structure-focused   |Casual wear, accessories, social
media

Cost Higher     |   production investment        |      More budget-friendly

Pro Tips for Perfect Results
Ghost Mannequin Excellence:
● Use quality mannequins with removable parts
● Master pinning techniques for the perfect fit
● Maintain consistent lighting to highlight textures
● Develop an efficient post-processing workflow

Flat Lay Success:
● Use template markers for consistent placement
● Add subtle volume with tissue paper
● Choose complementary backgrounds and props
● Create styling that tells a story without overwhelming the product

Website: https://zeelum.com/