Popular on EntSun
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com - 225
- WOA Entertainment Group Unveils Independent No.1's: Breakthrough Artists II —A Celebration of Indie Excellence - 206
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator - 206
- Edtech Startup Young Commanders Launches 'Visionaries Without Sight' Collection Celebrating Blind and Visually Impaired Historical Figures - 197
- Introducing Nene Wear: The Bold, Sporty Fashion Brand by Jeanne Myrick, Powered by KLM Enterprises - 184
- Let's Talk Series: At the Crossroads: Immigration Today - 148
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 131
- TEDxInglewood Returns to The Miracle Theater on August 9, 2025 — Celebrating Bold Ideas and Community Energy - 129
- Manhattan Boutique Real Estate Collaborates with InterContinental Hotels NYC in a Branding Partners Personalized Approach - 121
- Token-Operated Sake Service Opens at Tobu Nikko Station - 117
Similar on EntSun
- Hamvay-Lang and Lampone.hu Join Forces with AIMarketingugynokseg.hu to Elevate Hungarian Lifestyle Brands on the Global Stage
- Shop American Made Goods: New Online Marketplace My American Goods Curates the Best of U.S. Made
- Speranza Dental Implant Centers Opens Their First Location
- Dr. Jacqueline West Honored as Best Dentist in JAX by Folio Weekly
- purelyIV Blog Named One of the Top 45 IV Therapy Blogs by Feedspot
- Smile Makers Dental Care Introduces FP1: East Bay's First Robotic-Assisted Full-Arch Implant Solution for Natural, Fixed Smiles
- DealMagik Successfully Concludes National Floral Design Contest with Over 150 Submissions
- ARCH Dental + Aesthetics Unveils New Website for Enhanced Patient Experience
- Juventix Regenerative Medical Announces Strategic Partnership with Juvasonic® to Expand Needle-Free Biologic Delivery Platform
- Enable Accessible Haircare Wins Bronze at 2025 NACD Packaging Awards
Cosmetic Display Must Reflect Post-Covid Consumer Behaviour Declares Retail Design Specialist
EntSun News/10874050
A leading cosmetic display specialist believes alternatives to sampling need become part of any cosmetic and perfume display.
WEST BROMWICH, U.K. - EntSun -- Wrights Plastics quotes a survey by First Insight THAT found that 80% of women respondents said they feel unsafe testing beauty products. Dated July 10, the study represents an increase from 78% reported on April 30.
"The days of sharing full-size bottles at the beauty counter to test products are over," says Margery Woodin, vice president of marketing & sales, Identipak. Individually packaged doses, for everything from lipstick to fragrance, will soon be the norm, she predicts.
With increased consumer concerns over hygiene the West Bromwich-based company believes sample packaging—especially unit-dose packaging—is likely to become the norm for cosmetic sampling as part of a cosmetic display. There will also be a need to supply hygiene goods – tissues, hand-sanitser gel, etc.
A spokesperson said "US website Beauty Packaging wrote recently "In addition to being distributed in stores and taking the place of testers, samples enable beauty brands to connect with consumers at home—and this is especially important if retailers continue to see less foot traffic due to concerns over coronavirus. As a proven marketing tool, samples influence purchasing decisions. "Beauty samples are the third-largest driver of full-size product purchases, after past experience and recommendations from friends and family," states Euromonitor International. The research company conducted a beauty survey, and 14.39% of respondents in the U.S. said a free sample influenced a color cosmetic purchase they made last year."
More on EntSun News
The spokesperson continued "It seems likely that old cosmetic displays will need to be redesigned or simply replaced to reflect these changes to cosmetic retailing. Linked to increased consumer concerns over globalisation, sustainability and waste cosmetic displays for the new normal might start to look very different for retailers, brands and consumers."
Further information can be found at https://www.wrightsplastics.co.uk/cosmetic-display/
"The days of sharing full-size bottles at the beauty counter to test products are over," says Margery Woodin, vice president of marketing & sales, Identipak. Individually packaged doses, for everything from lipstick to fragrance, will soon be the norm, she predicts.
With increased consumer concerns over hygiene the West Bromwich-based company believes sample packaging—especially unit-dose packaging—is likely to become the norm for cosmetic sampling as part of a cosmetic display. There will also be a need to supply hygiene goods – tissues, hand-sanitser gel, etc.
A spokesperson said "US website Beauty Packaging wrote recently "In addition to being distributed in stores and taking the place of testers, samples enable beauty brands to connect with consumers at home—and this is especially important if retailers continue to see less foot traffic due to concerns over coronavirus. As a proven marketing tool, samples influence purchasing decisions. "Beauty samples are the third-largest driver of full-size product purchases, after past experience and recommendations from friends and family," states Euromonitor International. The research company conducted a beauty survey, and 14.39% of respondents in the U.S. said a free sample influenced a color cosmetic purchase they made last year."
More on EntSun News
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- Live Courageously Hosts Ann-Marie Murrell, Author, Journalist, Former Political Commentator
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- YYNOT Brings High-Energy RUSH Tribute to the Weinberg Center this September
The spokesperson continued "It seems likely that old cosmetic displays will need to be redesigned or simply replaced to reflect these changes to cosmetic retailing. Linked to increased consumer concerns over globalisation, sustainability and waste cosmetic displays for the new normal might start to look very different for retailers, brands and consumers."
Further information can be found at https://www.wrightsplastics.co.uk/cosmetic-display/
Source: Wrights Plastics
0 Comments
Latest on EntSun News
- Brightwater Lagoon to host Fourth of July weekend festivities
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
- India's Home Textile Manufacturers See Rising Demand From US Buyers, Enabled By rivexa
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- Is the Entertainment Industry in Legal Tragedy: Was Nas's song The World is Yours taken literally
- Preliminary.online Introduces Short-Term Job-Readiness Courses with Employer-Verified Certifications
- Psychologist-Turned-Hermeticist Releases Modern Guide to the Seven Hermetic Principles
- Winners Announced for Asia Pacific Business Awards 2024-2025
- Hamvay-Lang and Lampone.hu Join Forces with AIMarketingugynokseg.hu to Elevate Hungarian Lifestyle Brands on the Global Stage
- Google AI Quietly Corrects the Record on Republic of Aquitaine's Legal Sovereignty
- NYC Leadership Strategist Stacie Selise Launches Groundbreaking 4S Framework Series to Redefine Executive Excellence
- Make Innovation Matter: Support H.R.1's R&D Expensing Relief for American Small Businesses
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI)
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits
- Big Butler Fair Announces 2025 Music Lineup and Grandstand Events