BRICS Shake-Up Signals a New 'Gold Standard' for Indian Investors, Says Kushal Dev Rathi

NOIDA, India - EntSun -- The global economic ground is shifting beneath investors' feet. As the BRICS alliance expands and challenges to the U.S. dollar's dominance grow, a new paradigm is emerging. Wealth strategist Kushal Dev Rathi highlights how these geopolitical tremors – from trade wars to a renewed gold rush – are redefining the playbook for sustainable wealth building in India.

Recent remarks by U.S. President Donald Trump, threatening 100% tariffs on BRICS nations that attempt to replace the dollar, underscore the stakes. Meanwhile, the BRICS bloc now comprises 11 full members – representing roughly 44% of global GDP and 56% of the world's population. This expansion signals a significant shift in economic power toward the Global South.

According to Rathi, these "breakups" from traditional financial norms – whether nations diversifying away from the dollar or investors hedging with hard assets – demand a complete reassessment of strategies.

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India's growth story, which is set to make it the world's fourth-largest economy by the end of 2025, runs parallel with a push for financial sovereignty. Initiatives like rupee-based trade aim to reduce vulnerabilities, even as New Delhi plays down talk of replacing the dollar.

"Indian investors are at a crossroads where old assumptions no longer hold," Rathi says. "Global uncertainty has put real assets – land and gold – back in the spotlight as pillars of stability."

Gold's Comeback
BRICS nations were the largest gold buyers in 2023, with China purchasing 225 metric tons – its most significant acquisition in nearly 50 years. Central banks from Moscow to Mumbai are boosting reserves as a hedge against dollar volatility.

"Even governments are stockpiling gold – a clear hedge against geopolitical risk," Rathi notes.

Gold prices have surged to record highs in 2025, but Rathi cautions:

"Gold preserves wealth, but it doesn't generate yield."

Why Land Matters
As India builds infrastructure and expands urban hubs, land investment is emerging as a cornerstone of sustainable wealth. Land is finite, inherently valuable, and largely immune to market fluctuations. Rathi, known for spotting high-growth land corridors years before they boom, emphasises the dual power of land: appreciation and income potential.

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"Land is a buy-and-evolve asset – delivering appreciation, yield, and security in one," he says.

With 25 years of experience in wealth strategy, Rathi has long advocated for tangible assets. The convergence of BRICS-led monetary shifts and India's rise reinforces his stance:

"India's investors can now build wealth on foundations that don't shake with every tariff or tweet. This is about Indian financial sovereignty – a new 'gold standard' built on real value."

Independence Day Message

"As we celebrate 79 years of independence, we must remember that sovereignty is also economic. True freedom is when our wealth is anchored in assets we control – assets rooted in our soil and built for future generations."

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