$14M Deal with Famed David Lloyd for Sports, Entertainment & Gaming, AI Powered Fan Engagement Company; New Stock CUSIP; Creating Shareholder Value

FORT WORTH, Texas - EntSun -- Mobile & Online Platforms Enable Players and Commercial Partners in the U.S. and Internationally to Remotely Purchase Legally Sanctioned Lottery Games.

Real-Time Results for Over 800 Lottery Games from More Than 40 Countries.

Family of Brands Including Sports.com, Concerts.com, and TicketStub.com, to Form a Unified Ecosystem That Integrates Gaming, Entertainment and Sports.

Progress on Corporate Transition with Planned CUSIP Number Change to Strengthen Shareholder Protections.

$14M Expansion Deal with David Lloyd for New Boca Raton Sports.com All-Sports Arena with Elite Fitness, Co-Working Innovation and World-Class Design.

Legal Action Pursuing Individuals and Entities Engaged in Market Manipulation Intended to Damage the Company's Share Price and Reputation.

$10 Million Acquisition of GXR World Sports Assets to Power Global Launch of Sports.com Super App

Expanding Committed Financing Facility From $100 Million to $300 Million with Generating Alpha, Saving $12 Million Over the Life of the Facility.

LOI for 51% Majority Stake in DotCom Ventures Inc., with Premium Domain Assets Concerts.com and TicketStub.com, in a Transaction Valued at $10 Million.

SEGG Media, formerly Lottery.com, Inc. (N A S D A Q: SEGG) is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

The SEGG engaging mobile and online platforms enable players and commercial partners located in the U.S. and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to SEGG for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, SEGG is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving. The SEGG mission remains an uncompromising passion to innovate, grow a new demographic of enthusiasts, deliver responsible and trusted solutions, and promote community and philanthropic initiatives.

The SEGG family of brands — including Sports.com, Concerts.com, and TicketStub.com, is a unified ecosystem that integrates gaming, entertainment and sports.

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More than just an app, but a complete lottery experience on the phone, SEGG gives users instant access to all the winning numbers, jackpot sizes, and draw times for all their favorite lotteries. Plus, LTRY will even let users know when the jackpots reach a size worth playing.

Corporate Transition with Planned CUSIP Number Change to Strengthen Shareholder Protections

On July 16^th SEGG announced new steps in its corporate transition with a CUSIP number change supporting its corporate rebrand. This action is designed to protect shareholders, strengthen market transparency and address ongoing concerns around illicit trading activity targeting the company.

The upcoming CUSIP change is part of a broader effort to modernize the SEGG market identity and enhance protections against short selling practices that have negatively impacted its trading performance.

For more information, reference the Form 8-K filed on July 7, 2025 available at SEC.gov or at investors.seggmediacorp.com.

SEGG Media and David Lloyd Announce $14M U.S. Expansion Deal

On July 9^th SEGG announced it signed a binding Letter of Intent ("LOI") with David Lloyd, one of the most iconic names in British and European sport and wellness. The terms of the LOI allows SEGG to acquire the rights to David Lloyd's All-Sports Arena in Boca Raton, FL at a $14 million valuation. The agreement marks the launch of the David Lloyd brand into the U.S. market.

With additional facilities in development, Sports.com All-Sports Arenas, designed by David Lloyd, are poised to become a dominant force in premium sports infrastructure worldwide. The model is fully scalable, with the potential to deliver high-margin returns through a unique blend of sport, wellness, community and entrepreneurship. David Lloyd's projections are that the Boca facility will deliver over $6 million in EBITDA for SEGG in its first year of operations.

SEGG Media Corporation Launches: Ushering in a New Era of Sports, Entertainment and Gaming Innovation

On July 8^th Lottery.com Inc. has officially rebranded as SEGG Media Corporation (N a s d a q: SEGG, LTRYW) — Sports Entertainment Gaming Global Media.

Strategic Architecture: One Group, Three Pillars

SEGG operates through three distinct yet synergistic verticals:

Sports.com – The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;

Entertainment – The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and

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Lottery.com – The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.

Closing in on Legal Action Against Coordinated 'Short and Distort' Campaign

On June 27^th SEGG confirmed that it is nearing legal proof of a coordinated and unlawful 'short and distort' campaign targeting the Company. In collaboration with its legal counsel, Paul Hastings LLP, SEGG is actively pursuing all individuals and entities engaged in market manipulation intended to damage the Company's share price and reputation.

$10 Million Acquisition of GXR World Sports Assets to Power Global Launch of Sports.com Super App

On June 26^th SEGG announced it is advancing its global expansion with the planned launch of the Sports.com Super App (the "Super App")—a first-of-its-kind digital destination for sports fans worldwide. The Super App is designed to combine live streaming, social engagement, e-commerce and gamification into a single immersive ecosystem.

The SEGG Super App, which is scheduled to launch in select global markets in Q3 2025, will initially focus on soccer and motorsport—two verticals Sports.com has been aggressively expanding into through a series of high-profile sponsorships and strategic initiatives. The SEGG Super App will be built on an existing platform development by Galaxy Racer Holdings Limited ("GXR"), The GXR app has achieved more than one million monthly active subscribers organically, demonstrating significant early traction and category-defining potential.

The SEGG Super App will integrate six primary features into a single experience: live streaming, community chat hubs, stats-based social media, e-commerce, real-money and fantasy sports gaming, and sports news. The SEGG Super App aims to engage fans across the full lifecycle of the sports experience, tapping into the 4–5 hours of average fan interaction beyond match time each week.

Revenue streams will include premium streaming subscriptions, in-app advertising, merchandising and interactive gamified challenges. Plans are underway to extend into additional sports verticals and incorporate immersive streaming experiences later this year.

To accelerate the development timeline for the Super App, SEGG has signed a Letter of Intent (LOI) to acquire a 51% controlling interest in the sports and technology assets of GXR, valuing the transaction at $10 million pre-money.

SEGG Media Expands Committed Financing with Generating Alpha to $300 Million

On June 23rd SEGG announced an Amendment to its Stock Purchase Agreement with Generating Alpha Ltd., expanding the committed financing facility from $100 million to $300 million, while reducing the discount Generating Alpha receives saving the Company nearly $12 million over the life of the funding facility.

For more information on $SEGG visit: www.seggmediacorp.com  AND  https://compasslivemedia.com/ltry/

Media Contact:
Company Name:  SEGG Media (N A S D A Q: SEGG)
Contact:  Matthew McGahan, Chairman and CEO
Email: media@seggmediacorp.com
Phone: (737) 309-4500
Country: United States
Website:  www.seggmediacorp.com

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