AnySauna Champions Infrared Saunas as U.S. Market Heats Up—Poised to Add $151.3M by 2029

ALBUQUERQUE, N.M. - EntSun -- AnySauna, a destination for premium sauna and bath products, announced an initiative to spotlight evidence-backed growth trends in infrared saunas—especially indoor infrared saunas for homes—as U.S. demand accelerates. According to a newly published analysis, the U.S. sauna market is on track to expand by approximately $151.3 million from 2024 to 2029, at a 6.4% compound annual growth rate (CAGR).
To help consumers and specifiers navigate this momentum, AnySauna is releasing a set of buying resources, installation tips, and product education focused on energy-efficient indoor infrared saunas, with an emphasis on safety, comfort, and daily ritual building.

The market signal: why infrared and "indoors" matter

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A top-line from the analysis is clear: sauna adoption is broadening across residential and commercial settings, while product types continue to include traditional, steam, and infrared, with infrared highlighted frequently in adoption discussions for its comfort, warm-up profile, and straightforward at-home installation. End-user segments in the report include hotels, gyms, and households, underscoring both hospitality and home-wellness demand.

"With independent analysts projecting mid-single-digit CAGR and more than $150 million in incremental U.S. sauna spend this cycle, consumers are asking smarter questions about indoor infrared saunas, sizing, and safety. Our role is to make those choices clear," said Brian Thompson, Managing Editor at AnySauna. "We're publishing plain-English resources that help shoppers compare premium indoor infrared saunas by installation type, session feel, and long-term ownership."

Consumer takeaways: how to shop this category

• Start with fit-for-home basics: electrical requirements, footprint, ventilation pathway, and indoor infrared sauna placement.
• Compare session feel (traditional vs. infrared sauna warmth), heat-up time, and habit-forming comfort.
• Ask for safety documentation and installation guidance aligned to U.S. norms; reputable retailers offer pre-purchase consultations and indoor infrared saunas that match room size and daily use patterns.

Why this matters beyond one brand

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The category's growth is not just a niche trend; it reflects the widening appeal of home wellness amenities, with hospitality, fitness, and residential upgrades reinforcing each other. The cited analysis specifically details the U.S. market's product mix and end-user segments, which helps consumers see how commercial adoption spills over into at-home infrared sauna demand.

Reference
For readers who want the underlying market context, see a concise source note and summary here: https://www.anysauna.com/anysauna-champions-infrared-saunas-as-us-market-heats-up