AI SEO & GEO Online Summit Brings Together Industry Leaders to Address the Future of Search

BOULDER, Colo. - EntSun -- AI SEO expert Chris Raulf announces the AI SEO & GEO Online Summit, a free three-hour virtual event on December 9, 2025, from 9:00 AM to 12:00 PM MT (11:00 AM to 2:00 PM ET), designed to help businesses adapt to the AI revolution transforming search. Registration and additional information about the online summit are available by visiting: https://www.eventbrite.com/e/ai-seo-geo-online-summit-2025-tickets-1898218024209

With Google's AI Overviews appearing in 20% of searches, ChatGPT launching its own search engine, and platforms like Perplexity and Gemini reshaping discovery, traditional SEO is quickly becoming outdated. The summit addresses this shift by teaching Generative Engine Optimization (GEO), the practice of optimizing content to rank in AI-generated responses.

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"We've seen clients lose 30-40% of their organic traffic because AI Overviews are answering questions without requiring clicks," said Raulf. "But businesses using GEO strategies are regaining traffic and earning citations in ChatGPT, Perplexity, and Google's AI responses, and this summit shows you how."

What Attendees Will Learn

The summit features four expert-led sessions with live Q&A. Barry Schwartz, CEO of RustyBrick and founder of Search Engine Roundtable, delivers the keynote on how search has evolved from backlinks to large language models, offering key insights into where search is headed.

Liam Lawson, founder of The AI Report with over 400,000 subscribers, presents research on why companies implementing AI now are outpacing competitors by 3-5 years. Daniel Burns, COO of Boulder SEO Marketing, demonstrates live how the BSM Copilot executes GEO strategies in real-time, showing attendees the exact workflow used to rank content in AI search results.

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Mike Korenugin, Director of Product at SE Ranking, shows how to track visibility across Google, ChatGPT, Perplexity, and Gemini to help businesses cut wasted ad spend and uncover real organic reach.

Why This Matters Now

"Most businesses are still optimizing for 2019 Google, unaware that today's buyers turn to AI for recommendations; this summit gives you the playbook to fix that fast," Raulf said.

The event is structured as a quarterly series, with future summits planned to track the rapid evolution of AI search. Each session will be recorded and made available to all registrants.

About Chris Raulf AI SEO

Chris Raulf is an AI SEO expert with nearly 30 years of experience dating back to Google's "BackRub" era. He developed the proprietary Micro SEO Strategies℠ methodology and serves as SE Ranking Brand Ambassador. Raulf teaches at the University of Strasbourg's TCLoc Master's Program, hosts the AI SEO Insighter Podcast, and speaks at conferences worldwide.