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5 Sportswear Labels That Are Primed for a Comeback – Without Celebrity Endorsement

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LOS ANGELES - EntSun -- With the continued rise of sport leisure and the resurgence of brands like Champion and Fila, it appears the sportswear craze is not going away anytime soon.  For many of us, it brings back the days of childhood, running around in mesh shorts and basketball jerseys.  As adults, this effortless comfort has turned into must-have-clothing items.  Athletic wear has become more acceptable to wear socially and is no longer confined to the gym or workout classes.  Hoodies and sneakers are now appropriate dinner attire.  This trend  of comfort is only going to continue.  According to research by Morgan Stanley, the sport leisure sector is expected to grow another 30% by 2020.

Fueling this growth are celebrities aligning themselves with major sportswear labels.  Think Kanye West and Adidas, Gosha Rubchinskiy and Reebok.  Even Kim Kardashian West and Kylie Jenner have made track pants and sports bras look more suitable for the streets than the gym.   As Vogue recently highlighted (https://www.vogue.com/article/fashion-runway-sportswear/amp), it is now becoming nearly impossible to find sportswear labels that have remained untouched by celebrity influence.  It makes you wonder if there are any brands left that have managed to stay pure and unattached.  Look no further.  Here are the five brands we believe are primed for a major comeback and deserve their time in the sun.  They are covetable all on their own and don't come with a high end price tag – yet.  Stock up now and add to your wardrobe before they show up on celebrities and dominate the streets during fashion month.

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Wilson Sporting Goods – When you think Wilson, the red "W" is iconic and transcends tennis and sports equipment. Lookout for this logo – it will soon be seen everywhere.

Russell Athletic – Already beginning to reemerge, Russell is back folks.  Think the classic red and blue "R" insignia from the glory days.

Stadia – Lesser known than some on this list, but Stadia very well could be our favorite when it comes to sports leisure.  Ultra comfortable clothing and their strong design just might elevate them to Champion status.

Rawlings – Primarily known for baseball equipment and clothing, Rawlings has an opportunity to expand their athletic wear and basics.  The brand is nostalgic – especially for baseball fans.

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Spalding – Similar to Rawlings, a classic brand with mega history.  Look for this brand to reach an entirely new level in 2019.

Source: Sport Life Style, Inc.
Filed Under: Fashion

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