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Winnipeg AI Company Opens ARIA Wave-1 to Canadian Businesses
EntSun News/11100653
Invite-only cohort for the AI customer-experience platform that explains every reply.
WINNIPEG, Manitoba - EntSun -- Simplification Inc. launched ARIA and opened Wave-1 invitations to twenty-five Canadian businesses across four (4) segments: healthcare clinics, bilingual retail brands, startups, and ecommerce owners. Wave-1 is invite-only and runs a ninety (90)-day evaluation window closing 2026-11-22. Early access opens at the ARIA customer experience platform (https://simplification.io/en).
ARIA answers customer messages on ten (10) channels, including WhatsApp, SMS, Instagram, web chat and email, and recognizes the same customer across all of them.
Every message runs a twelve (12)-step pipeline. ARIA resolves who the customer is, recalls what happened before, checks the request against the operator's compliance rules, drafts a reply that cites its own source, and writes an audit record. The operator can open any reply and see exactly why ARIA said it.
More on EntSun News
"Most AI tools hand you a chatbot and a configuration screen," said Nabeel Khan, founder and Chief Executive Officer of Simplification Inc. "The question that actually matters arrives later, when a regulator or a client asks why your AI told someone that. If the honest answer is that nobody knows, the tool was never fit for the work. ARIA answers that question on every single reply."
BUILT IN WINNIPEG, ON PURPOSE
"I am not in Silicon Valley and I am not in Toronto," said Khan. "I am building serious infrastructure from a mid-sized prairie city, and I think that matters. It says something about where category-defining companies can come from."
A PRIVACY FLOOR THAT CANNOT BE SWITCHED OFF
ARIA keeps seven (7) memory zones. The zone that learns patterns across organizations never computes one from a cohort of fewer than five (5) customers, enforced at three (3) layers including a database constraint, so it cannot be disabled by configuration.
Operators can also run ARIA from the AI client already on their desk. The ARIA MCP server (https://simplification.io/en/mcp) exposes twenty-one (21) tools to Claude, ChatGPT and OpenAI Agents.
More on EntSun News
COMPLIANCE, STATED PLAINLY
ARIA is architecturally aligned with PHIPA, HIPAA, GDPR, PIPEDA, CCPA and the EU AI Act. Architectural alignment is not third-party attestation. A SOC 2 Type 1 audit is in progress with a Q3 2026 target and is not complete. ISO 27001 is planned and has not started. What is not yet certified is published alongside what is, at the ARIA Trust Center (https://trust.simplification.io/en).
Five (5) tiers run $29 to $499 monthly, Enterprise by arrangement, each with a fourteen (14)-day free trial and no credit card. See ARIA pricing (https://simplification.io/en/pricing) and free trial.
Simplification Inc. builds ARIA for organizations that need AI-assisted customer communication to be auditable, explainable and defensible. Founded May 2025 by Nabeel Khan (https://nabeelkhan.com/nabeel-khan), based in Winnipeg, Manitoba, Canada. Built by Simplification.io in Canada.
ARIA answers customer messages on ten (10) channels, including WhatsApp, SMS, Instagram, web chat and email, and recognizes the same customer across all of them.
Every message runs a twelve (12)-step pipeline. ARIA resolves who the customer is, recalls what happened before, checks the request against the operator's compliance rules, drafts a reply that cites its own source, and writes an audit record. The operator can open any reply and see exactly why ARIA said it.
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"Most AI tools hand you a chatbot and a configuration screen," said Nabeel Khan, founder and Chief Executive Officer of Simplification Inc. "The question that actually matters arrives later, when a regulator or a client asks why your AI told someone that. If the honest answer is that nobody knows, the tool was never fit for the work. ARIA answers that question on every single reply."
BUILT IN WINNIPEG, ON PURPOSE
"I am not in Silicon Valley and I am not in Toronto," said Khan. "I am building serious infrastructure from a mid-sized prairie city, and I think that matters. It says something about where category-defining companies can come from."
A PRIVACY FLOOR THAT CANNOT BE SWITCHED OFF
ARIA keeps seven (7) memory zones. The zone that learns patterns across organizations never computes one from a cohort of fewer than five (5) customers, enforced at three (3) layers including a database constraint, so it cannot be disabled by configuration.
Operators can also run ARIA from the AI client already on their desk. The ARIA MCP server (https://simplification.io/en/mcp) exposes twenty-one (21) tools to Claude, ChatGPT and OpenAI Agents.
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COMPLIANCE, STATED PLAINLY
ARIA is architecturally aligned with PHIPA, HIPAA, GDPR, PIPEDA, CCPA and the EU AI Act. Architectural alignment is not third-party attestation. A SOC 2 Type 1 audit is in progress with a Q3 2026 target and is not complete. ISO 27001 is planned and has not started. What is not yet certified is published alongside what is, at the ARIA Trust Center (https://trust.simplification.io/en).
Five (5) tiers run $29 to $499 monthly, Enterprise by arrangement, each with a fourteen (14)-day free trial and no credit card. See ARIA pricing (https://simplification.io/en/pricing) and free trial.
Simplification Inc. builds ARIA for organizations that need AI-assisted customer communication to be auditable, explainable and defensible. Founded May 2025 by Nabeel Khan (https://nabeelkhan.com/nabeel-khan), based in Winnipeg, Manitoba, Canada. Built by Simplification.io in Canada.
Source: Simplification Inc.
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