The "Neutral" Lie:75-Year Construction Dynasty Exposes How Banks and Landlords Are Enforcing

MILWAUKEE - EntSun -- A new investigative report from The Transform U! Live Show challenges the belief that housing and lending discrimination are history. Featuring John B. Cruz III and Justin Cruz of Cruz Companies—one of the nation's oldest Black-owned construction firms—the report details how "neutral" corporate policies regarding credit scores and bonding capacity have become the "Jim Crow 2.0" of the 21st century.

For decades, minority entrepreneurs were told that if they "played by the rules," they would gain access to American wealth. This report suggests those rules change the moment they are met.

"I've so many times felt like I'm in the Wizard of Oz, looking at the castle in the distance," says John B. Cruz III. "But the yellow brick road is always changing for us. The glass ceiling hasn't been lifted; it's just not as harsh looking. It is not parity."

The "Capacity" Trap The investigation exposes the use of subjective language to deny objective qualifications. COO Justin Cruz reveals that despite a $100 million bonding capacity and a 75-year track record, Cruz Companies still faces denials because owners feel "uncomfortable."

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"Your capacity for doing this project is always questioned differently than white firms," says Justin Cruz. "It is like being pushed down... It forces you to navigate roadblocks that shouldn't exist."

From "Scarred History" to Authority The report offers a counter-intuitive cure: replacing "auto-reject" algorithms with "Case-by-Case" analysis. By looking at the person rather than the paper, Cruz Companies builds thriving communities where others see risk.

Marcus Hart, founder of Transform U Media Network (TUMN), argues this data proves leaders must generate their own "Media Authority" to override systemic discrediting.

"We are seeing a direct line between historically redlined neighborhoods and modern 'Expert Invisibility,'" says Hart. "The system relies on your silence. But when you control the narrative through media, you force the system to acknowledge your capacity."

"If you do not write your own history," Hart warns, "the bank will write it for you."

To learn more about the report or to apply to become a TUMN News Contributor, visit [Become a Contributor - Transform U Media Network (https://tumnnews.com/become-a-contributor/)].