Revenue leaders turn to hands-on AI training as sales teams struggle to adopt AI effectively

CLEVELAND - EntSun -- As artificial intelligence reshapes how buyers research, evaluate, and choose vendors, Chief Revenue Officers and sales leaders are facing a growing execution gap. Their teams are still selling the old way, while buyers are making decisions in entirely new ways.

More early-stage vendor discovery is now happening through AI tools like ChatGPT and Claude, not just traditional search. Buyers are arriving informed, filtered, and often pre-biased before ever engaging with a sales team. For revenue leaders accountable for pipeline and growth, this shift is creating urgency.

In response, organizations are seeking practical guidance to modernize how their teams work. Insivia, a growth consultancy focused on buyer-centric strategy, has been leading AI readiness workshops designed for CROs, RevOps leaders, and sales teams navigating this transition.

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Recent engagements have included executive sessions at private equity portfolio events, national sales meetings, and B2B revenue team off-sites. The focus is not on theory. It is on execution.

"CROs are not asking whether AI matters. They are asking how to operationalize it across their teams," said Andy Halko, CEO of Insivia. "The buyer journey is being mediated by AI. Companies that do not adapt how they show up in those environments will lose visibility before sales even begins."

Many revenue organizations remain in the early stages of adoption, with AI usage often inconsistent across teams and disconnected from day-to-day selling.

"Most revenue teams do not have an AI strategy. They have scattered experimentation," said Tony Zayas, Chief Revenue Officer at Insivia. "The gap is execution at the rep level, including prospecting, follow-up, objection handling, and pipeline management. That is where deals are being won or lost."

Insivia's AI readiness programs are built to close that gap. Through half-day and full-day workshops, sales teams learn how to apply tools like ChatGPT and Copilot directly within their workflows to improve efficiency, consistency, and sales effectiveness.

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Insivia also helps organizations adapt to the rise of the AI buyer, where discoverability, trust, and vendor positioning increasingly happen inside AI-driven environments. That includes a focus on Answer Engine Optimization, helping companies become more visible and credible within AI-powered research experiences.

These efforts build on Insivia's Buyer-Centric Operating System, a framework that aligns marketing, sales, and customer experience around how modern buyers actually make decisions.

About Insivia

Insivia is a growth consultancy that helps B2B organizations accelerate revenue through buyer-centric strategy, marketing, and sales alignment. By combining expertise in buyer behavior with practical execution frameworks, Insivia helps leadership teams modernize go-to-market strategy in an AI-driven world. Learn more at https://www.insivia.com.