Refereum's & PUBG Corporation's new partnership drives mainstream blockchain adoption

SAN FRANCISCO - EntSun -- Blockchain-based rewards and marketing company Refereum today announces its partnership with gaming juggernaut PUBG Corporation, which connects PLAYERUNKNOWN'S BATTLEGROUNDS users to blockchain technology through the most creative and massive blockchain use case in gaming yet.

In a first for both the blockchain and gaming industries, PUBG players can earn on-chain crypto rewards (Refereum's utility token, $RFR) for completing in-game feats — for instance, winning a match. This new rewards program involving in-game objectives is an innovative new addition to Refereum's already established work in rewarding gamers for livestreaming their gameplay, watching other players' streams, and promoting games' social media content.

"Gamers do so much free marketing for games through streaming services and social media, but they're rarely compensated sufficiently for it," says Refereum CEO Dylan Jones. "This is the problem Refereum aims to fix — and now, with this revolutionary new way of rewarding gamers for their in-game engagement with PUBG, we not only reward them for playing a game that they love, but for their dedication in becoming better players, too."

More on EntSun News

• Supply & Demand Chain Executive Names Puga Sankara as Recipient of 2026 Pros to Know Award
• Bay Street Yard to host Country Festival March 29
• Slipaway Food Truck Park & Marina adds breakfast and coffee offerings for morning boaters, commuters
• AI Disruption Meets Marine Scale: Off The Hook YS, Inc. (N Y S E American: OTH) Targets Breakout Growth with NextBoat Launch and Aggressive Expansion
• Targeting the Billion-Dollar U.S. Countermeasure Market With AI-Driven Biodefense Platform: Lunai Bioworks (N A S D A Q: LNAI)

Refereum's inaugural PUBG campaign lasts until August 20, and is the latest in a string of successful marketing and rewards campaigns that has also propelled mainstream blockchain adoption amongst the audiences of games such as State of Decay 2, Fortnite, Apex Legends, and the Battlefield series.

About Refereum
Refereum is on a mission to reward players' passion for gaming by helping developers market their game. Everybody wins.

Founded by a team of blockchain, crypto, and game industry veterans, Refereum is a high-profile blockchain project that proved so popular that Telegram increased its maximum room size three times to accommodate Refereum's community!

Refereum offers an innovative way for members of any gaming community to connect and earn rewards for their influence, and is proud to be partnered with well-known gaming companies such as PUBG Corporation and Microsoft's Undead Labs.

About PUBG Corporation
PUBG Corporation, a member of the KRAFTON game union (former Bluehole Inc.), began as Bluehole Ginno Games, Inc. in 2009 and later renamed to PUBG Corporation in 2017. PUBG Corporation is the publisher and developer of the 2017 blockbuster battle royale video game, PLAYERUNKNOWN'S BATTLEGROUNDS (PUBG), on multiple platforms. Since its release, PUBG has received worldwide acclaim, achieving seven Guinness World Records and winning multiple game awards worldwide.

More on EntSun News

• New Global Standard for Transparency Across Critical Resources and Energy Markets: SMX (Security Matters) PLC (N A S D A Q: SMX)
• Forced Psychiatric Hospitalization Fails Vulnerable People: CCHR Urges Repeal Amid Rising U.S. Policies
• RIHOAS Releases Dress Guide for Feminine Occasionwear Shoppers
• Surging Into High-Performance AI With $AMD Partnership, Patent Expansion, and Strengthened Balance Sheet: Avalon GloboCare Corp. (N A S D A Q: ALBT)
• Kiko Nation Launches Mobile App to Modernize Livestock Management and Digital Animal Registry

Headquartered in Korea, PUBG Corporation has multiple operational offices globally across North America, Europe, Japan, and China. With the goal of developing PUBG as a global franchise, the company is currently undertaking several projects in esports, product licensing, and more. For more information about PUBG, please visit https://www.pubg.com