Preciser and TBL partner on next-gen analytics and fan experiences

INDIANAPOLIS - EntSun -- Preciser, Inc., an AI-powered sports analytics company, today announced a strategic partnership with The Basketball League (TBL), a fast-growing professional basketball league in North America. Under the collaboration, Preciser will serve as TBL's AI Analytics & Fan-engagement Partner, helping the league elevate on-court decision making and deepen fan engagement through real-time data, automated video-to-insights workflows, and next-generation digital experiences.

TBL has built one of the most community-forward models in professional basketball delivering
affordable, high-quality family entertainment while creating meaningful opportunities for athletes.

The partnership will focus on turning game video into actionable intelligence, enabling faster,

More on EntSun News

• Dual-Engine Growth Strategy Ignited: AI Infrastructure Breakout Meets Scalable Circular Economy Expansion: Marwynn Holdings, Inc. (N A S D A Q: MWYN)
• Super Bowl Champion Marvel Smith Inspires Launch of MVP-IQ Platform to Help Football Players Develop and Get Recruited Like the Pros
• Family-Owned Maxa Game Studios LLC Announces Playtest for "Mags and Body Bags"
• Mrs. USA Earth® Announces Deveney Shea as National Director
• 40th Annual California Strawberry Festival Offers Strawberry Treats And Family Fun

more consistent insights for teams and more engaging experiences for fans. Preciser and TBL will work together on league-wide initiatives spanning performance analytics, scouting
workflows, content automation, and fan-facing products that make the game more interactive
and measurable.

"TBL is building a modern league with modern expectations. We're excited to serve as their AI
Analytics Partner and help transform game video and data into insights for coaches, teams,
sponsors, and fans without adding operational burden." said Shirley Chen, Co-Founder & CEO of Preciser "TBL is committed to innovation that strengthens the on-court product and the community experience around it," said Evelyn Magley, CEO of The Basketball League. "Preciser brings a powerful blend of AI, basketball intelligence, and product execution. This partnership is about creating a league-wide analytics foundation that helps our teams and delivers a richer experience for our fans."

More on EntSun News

• The Future of Classic Cars in a World Moving Beyond Gasoline: How Electric Conversion Is Saving America's Automotive Heritage
• USA Movie Cars Launches RentAnAmbulance.com – Sirens Blazing into a New Era of Picture Car Rentals
• Xtel Communications Appoints David Appleman as VP of Strategic Sales
• Natchez Songwriters Festival Announces 2026 Dates in Downtown Natchez
• L2 Aviation Acquires Advance Aero

As part of the collaboration, Preciser and TBL will pursue a phased rollout designed to create
immediate value while building a scalable foundation for the future. Planned initiatives include
enhanced team and league analytics, streamlined video and data workflows, and new fan
engagement experiences across TBL's digital channels. The organizations will also explore
opportunities to expand the partnership into sponsorship activation, interactive media
integrations, and grassroots initiatives that connect communities more deeply to the league.

About Preciser
Preciser is a sports analytics company transforming how teams, leagues, and organizations
leverage data to make smarter decisions and deliver better fan experiences. Using AI and
machine learning, Preciser develops sport-specific platforms that integrate performance
analytics, predictive modeling, and fan engagement tools into a single, easy-to-use system.
Learn more at Preciser's website:  https://www.preciser.io/