PawHealthAI Welcomes Best Fur Forward's Vet-Developed MATCHA Litter to Marketplace

SYDNEY - EntSun -- PawHealthAI, Australia's comprehensive pet health platform, today announced a partnership with Best Fur Forward, makers of MATCHA, Australia's first vet-developed cat litter. The collaboration brings sustainable, veterinarian-formulated cat care products to PawHealthAI's growing community of pet owners.

MATCHA cat litter, developed by Sydney veterinarian Dr Tanya Phillips, is made from sustainable tofu and green tea byproducts. The litter is 100% compostable and packaged in home compostable materials, offering cat owners a healthier alternative to traditional clay and crystal litters.

"At PawHealthAI, our mission is clear: peace of mind for you, better health for them, wellness for both," said Jim Schuman, Co-Founder of PawHealthAI. "Partnering with Best Fur Forward reflects our commitment to connecting pet owners with products that genuinely improve their pets' lives. Dr Phillips has created something remarkable—a litter that's safer for cats, better for homes, and kinder to our planet."

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Dr Tanya Phillips founded Best Fur Forward after fostering rescue cats revealed significant shortcomings in existing cat litter options. As a practising veterinarian and lifelong cat owner, she applied her clinical expertise to develop a solution prioritising pet health and environmental sustainability.

"Best Fur Forward didn't start in a boardroom—it began in my living room with two pregnant rescue cats and thirteen kittens, a mountain of dirty trays, and a spreadsheet of bad litter reviews," said Dr Tanya Phillips, Founder of Best Fur Forward. "Joining PawHealthAI's marketplace means MATCHA can reach more cat owners who care about what goes into their homes and their pets' lives. I'm proud to partner with a platform that shares our values."

About the Partnership

Through this partnership, PawHealthAI users will have direct access to MATCHA cat litter via the platform's integrated marketplace. The collaboration supports PawHealthAI's vision of becoming the central ecosystem connecting all pet care touchpoints—from veterinary care and medical records to nutrition, products, and community.

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About PawHealthAI

PawHealthAI is Australia's comprehensive pet health platform, the one-stop destination for pet owners. The platform connects veterinary practices, medical records, nutrition, insurance, grooming, pet-friendly venues, and quality products in a single ecosystem. Mission: Peace of mind for you. Better health for them. Wellness for both. Available on Apple and Android.

About Best Fur Forward

Best Fur Forward is home to MATCHA, Australia's first vet-developed cat litter. Created by Sydney veterinarian Dr Tanya Phillips, MATCHA is naturally formulated from sustainable tofu and green tea byproducts. The litter is dust-free, silica-free, and 100% compostable. For more information, visit bestfurforward.com.au.

Media Contacts:

PawHealthAI Jim@pawhealthai.com.au

Best Fur Forward Dr Tanya Phillips drt@bestfurforward.com.au