Official Launch of The Love Network, A New TV Network Focused on Positive Themed Programming

NEW YORK - EntSun -- The Love Network (TLN) today announces its official launch. The Love Network differs from other networks in that it's a content, commerce and community company whose only mission is to spread the love. In a world of divisive content, the network plans a slate of positive-message original and syndicated "shows" that focus on the many themes of love including family, friendships and forever (romance).

"One thing that's been nagging me over the past several years has been the news cycle that focuses on the constant animosity in our world. Yet, there are few voices that are actually trying to shift this narrative," says Adam Gelles, Founder and Chief Creative Officer of The Love Network. "One day, I looked in the mirror and asked myself what can I do to help make a change and I realized that my 25+ years of advertising, marketing and media company experience could be utilized for good and make a long-lasting impact on our world." he continued. And the Love Network was born.

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The world of content has taken many turns over the last decade. One industry trend was the shift to creation of data-and-video-first content companies who began connecting with audiences using shared experiences and e-commerce rather than traditional linear television. Generally, the TV business is moving towards a DTC model (e.g., Cheddar TV and Complex Networks). The difference is the utilization of video and data at scale to optimize content development, content distribution, ROI for advertisers, and the development of ancillary revenue streams. According to Luma Partners, in 2019 this category of media companies amounted to tens of billions dollars of new enterprise value. (Source: Luma Partners, Q4 Market Report)

With that landscape in mind, The Love Network will focus its first full year of operations on developing its own content; syndicate existing content; further develop its e-commerce efforts; and build out its community.

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About The Love Network LLC
Founded in 2019, by Adam Gelles, long-term advertising and media executive, The Love Network is a content, commerce and community company whose only mission is to #SpreadtheLove. As a video and data-first content company, we are a part of a new wave of TV companies that optimize programming, distribution, and advertising based on scaled first-party opted-in consumer data. Unlike traditional networks, TLN focuses solely on positive content about family, friendship and forever love. Learn more at https://www.thelovenetwork.co/business