NFL Yearbook Advertising Deal Signed Across 25 Stadiums for AI Powered Sports, Entertainment and Gaming Leader: SEGG Media $SEGG

FORT WORTH, Texas - EntSun -- Mobile & Online Platforms Enable Players and Commercial Partners in the U.S. and Internationally to Remotely Purchase Legally Sanctioned Lottery Games.

Real-Time Results for Over 800 Games from Over 40 Countries.

Family of Brands Including Sports.com, Concerts.com, and TicketStub.com, to Form a Unified Ecosystem That Integrates Gaming, Entertainment and Sports.

SEGG Media Champions Racing Women at Radical Cup UK.

Expansion of U.S. Sports Presence with NFL Yearbook Advertising Deal Across 25 Stadiums.

Noble Capital Markets Research Report Cites $20 Price Target with $100 Million+ Valuation of Core Assets.

Global Partnership with Døds Diving League.

Concert Executive and Former President of Live Nation Europe Simon Lewis Appointed to SEGG Leadership Team.

Launched Next-Generation Corporate Website, Showcasing Completion of Turnaround and Launch of Growth Phase.

Reentry to U.S. Lottery Market with Lottery.com Affiliate Initiative and Rewards Program.

Controlling Stake in $10M Acquisition of Concerts.com and TicketStub.com.

SEGG Media (N A S D A Q: SEGG) is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

The SEGG engaging mobile and online platforms enable players and commercial partners located in the U.S. and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to SEGG for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, SEGG is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving.

The SEGG family of brands — including Sports.com, Concerts.com, and TicketStub.com, is a unified ecosystem that integrates gaming, entertainment and sports.

More than just an app, but a complete lottery experience on the phone, SEGG gives users instant access to all the winning numbers, jackpot sizes, and draw times for all their favorite lotteries.

SEGG Media Champions Racing Women at Radical Cup UK Round 6

On September 19^th SEGG announced its continued support of the Racing Women initiative at Round 6 of the 2025 Fine Cut Radical Cup UK, held that weekend at Donington Park GP Circuit. This marks the final UK round of the season before the World Finals in Virginia and represents another milestone in the SEGG mission to create shareholder value by driving brand exposure through motorsport.

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Expanding U.S. Sports Presence with NFL Yearbook Advertising Deal Across 25 Stadiums

On September 18^th SEGG announced it has secured premium full-page advertisements in NFL Team Yearbooks for the 2025/26 season, which ensures a presence across 25 of the NFL's 30 stadiums.

The placements feature QR code integration, driving fans directly to Lottery.com and Sports.com, delivering seamless digital engagement from in-stadium experiences to SEGG online platforms.

NFL Team Yearbooks include both Super Bowl LIX winner Philadelphia Eagles and runner-up Kansas City Chiefs. The SEGG advertisement also appears in both NFL Team Yearbooks featured in the September 18th Thursday Night Football match-up, Buffalo Bills vs Miami Dolphins at Hard Rock Stadium.

The NFL Team Yearbook initiative forms part of the SEGG wider U.S. expansion strategy, which includes sponsorships in IndyCar, partnerships in esports through Veloce and Quadrant, and the upcoming launch of Concerts.com.

SEGG Highlighted with $20 Price Target in Noble Capital Markets Research Report with $100 Million+ Valuation of Core Assets

On September 15^th SEGG announced that Noble Capital Markets has initiated coverage of the company with an Outperform rating and a $20 price target valuing the Company at more than 4x its current market capitalization.

The report cites the SEGG globally recognized brand portfolio of Sports.com, Lottery.com, Concerts.com, and TicketStub.com and the Boca Raton Sports Complex as cornerstone assets as the foundation of a valuation exceeding $100 million.

Døds Diving League and Sports.com Studios Announce Global Partnership

On September 10^th SEGG announced a strategic global distribution partnership with the Døds Diving League (DDL), the official global platform for the world's fastest-growing extreme sport. The partnership will be managed by Sports.com Studios Ltd, the newly launched sports content subsidiary of SEGG.

Under the agreement, SEGG Sports.com Studios becomes a global distribution partner for DDL events, ensuring competitions and original content will be delivered through the Sports.com media player. This fresh, short-form, high-energy content is designed to capture the imagination of younger audiences and differentiate Sports.com from traditional media platforms.

Concert Industry Veteran Simon Lewis Joins SEGG

On September 17^th SEGG announced the appointment of renowned music and concert executive and former President of Live Nation Europe Simon Lewis to a full-time senior consultancy role overseeing the strategic development and commercial rollout of Concerts.com and TicketStub.com.

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Next-Generation Corporate Website, Showcasing Completion of Turnaround and Launch of Growth Phase

On August 29^th SEGG announced the launch of its newly redesigned corporate website, seggmediacorp.com.  The new site highlights SEGG evolution into a content-first, high-growth media platform with a bold focus on fan engagement, younger audiences, and immersive digital experiences. This digital relaunch marks the final stage of the SEGG turnaround, which included restructuring, new market entries, and the monetization of key assets like Sports.com.

SEGG Media Reenters U.S. Lottery Market with Lottery.com Affiliate Initiative and Rewards Program

On September 3^rd SEGG announced its plans for reentry into the U.S. lottery market. As part of this reintroduction of the Lottery.com brand, SEGG will launch a nationwide lottery rewards program and has started the process to serve as an official affiliate partner of state-operated iLottery programs in Pennsylvania, Virginia, and Michigan.

In addition, SEGG will introduce a nationwide lottery rewards program designed to benefit both players and retailers. This initiative will allow players to earn exclusive rewards, promotions, and experiences, while also creating new engagement opportunities for retailers who serve as the backbone of lottery distribution.

New Website, Driving AI Innovation, Revenue Growth, and Strategic Move Into Sports-Centric Crypto Exchange & Tokenomics

On August 4^th SEGG announced that its Sports.com division launched its all-new website, unveiling an immersive sphere design built to supercharge fan engagement, unlock new revenue streams, and spearheading SEGG and Sports.com towards AI-powered sports experiences, while exploring a sports-centric crypto exchange and tokenomics opportunities. The new website is available at https://www.sports.com. (https://www.globenewswire.com/Tracker?data=QHYlCWlINaN8n-iyWxVuMqYpV0fnmQXw6wppvYuvjaerEFEHvsNCr0sRTNppqB18ZdsAx0Mwf8q2uMb3uFI4upauPZttFPvPRorkOiugDpI)

SEGG Media Completes $10 Million Acquisition of GXR World Sports Platform

On July 31^st SEGG announced it has completed a $10 million acquisition of the technology assets and current active user base of more than 1,000,000 from GXR Racer Holdings Limited. The Transaction marks the second SEGG completed acquisition in July following the earlier acquisition of Concerts.com. The total pre-money valuation of the completed July transactions was $20 million.

SEGG Media Takes Controlling Stake in $10M Acquisition of Concerts.com and TicketStub.com

On July 23^rd SEGG announced it has completed its acquisition of taking majority and controlling interest in DotCom Ventures Inc. (DVI), which owns Concerts.com and TicketStub.com.  DVI valued at $10 million and SEGG control over Concerts.com and TicketStub.com, adds a third pillar to the Company's rapidly expanding digital portfolio alongside Sports.com and Lottery.com. The acquisition, completed through the purchase of 51% of DotCom Ventures Inc., marks the first SEGG completed M&A transaction.

For more information on $SEGG visit: www.seggmediacorp.com  https://compasslivemedia.com/ltry/

Media Contact:
Company Name:  SEGG Media, Inc. (N A S D A Q: SEGG)
Contact:  Matthew McGahan, Chairman and CEO
Email: media@seggmediacorp.com
Phone: (737) 309-4500
Country: United States
Website:  www.seggmediacorp.com

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