New Year, Confident Wellness Choices

ROCHESTER, Minn. - EntSun -- As the new year begins, millions of Americans are recommitting to better health by seeking more energy, deeper sleep, stronger fitness, and overall wellness. With an estimated 100,000 dietary supplements on the market, WhatToTrust™ helps consumers cut through the noise by providing independent, science-driven evaluations of supplements and wellness products, so they can make informed choices with confidence.

"Better health starts with better information. For the first time, consumers have a tool to check if supplements have science behind them to match with health claims, and marketing hype and influencer testimonials. WhatToTrust™ helps consumers vet the science and make informed decisions" said Dr. Leena Pradhan-Nabzdyk, Founder and CEO of Canomiks.

Taking the Guesswork Out of Shopping for Supplements
WhatToTrust™ scores hundreds of wellness products – from vitamins and probiotics to botanicals, kids' supplements, and targeted formulations for specific health issues like menopause, stress, immune health, and sports performance.

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Each product receives a WhatToTrust™ Score (1–10) based on the science behind them including:

• Regulatory Testing Compliance: Identity, potency, and purity testing (as required by the FDA).
• Ingredient Specific Research and Development:  Pre-clinical testing and clinical trial testing of ingredients, especially botanical and other natural ingredients.
• Proof of Efficacy for the Whole Formulation/Product: Pre-clinical testing and clinical trial testing of the actual finished product to support the claims being made. Sometimes companies will provide clinical trials data that is not directly related to efficacy or the claims being made.

"In recent years, there's been growing consumer demand for transparency and trust in the nutraceutical industry. Our proprietary  WhatToTrust™ scoring system evaluates the scientific research supporting a product's efficacy claims — insight that might be difficult and time-consuming for the average consumer to access" says Pradhan-Nabzdyk.

WhatToTrust™ evaluates both finished products and individual active ingredients. This is important because many supplements claim to be "clinically tested" or "science-backed" when in fact  only one of the ingredients in the formulation has supporting research, or when the companies rely on "borrowed research", studies conducted on other similar products not associated with the brand or manufacturer.

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Canomiks does not charge companies to have products listed on the platform, ensuring scoring remains unbiased.

Visit http://www.whattotrust.com to learn more.

Canomiks is a life sciences company leading the future of the functional food, beverage, and dietary supplement industries through innovative genomics, bioinformatics, and AI-based solutions. Their technology innovates new formulations and validates the biological efficacy and safety of functional ingredients and products. Founded by three esteemed Harvard scientists, Canomiks utilizes exclusive intellectual property to bring unparalleled truth, transparency, and trust to the natural products market.  For more information, visit http://www.canomiks.com.