New Data Reveals the Most Booked Luxury Travel Destinations of 2026

TORONTO - EntSun -- Jetset Select, a global luxury travel platform that curates and benchmarks the world's best five-star hotels and resorts, released new data today revealing the destinations capturing the largest share of luxury travel bookings in 2026.

Drawing on a review of industry datasets, search trends, AI queries, booking patterns, and synthesized insights from sources including Virtuoso, Capgemini, and McKinsey & Company, the analysis revealed an increase in travelers prioritizing privacy-driven destinations, longevity-focused wellness, quiet-luxury escapes, and a growing interest in cold-weather regions.

THE TOP 10 LUXURY DESTINATIONS OF 2026:
1. Italy
2. Japan
3. Mexico
4. Antarctica
5. St. Barths
6. Costa Rica
7. Turks & Caicos
8. Switzerland
9. Tanzania
10. The United Arab Emirates

"Affluent travelers are shifting to destinations focused on privacy, wellness, and cultural immersion, shaping where global tourism demand and investment will move next." said Sam Wise, Founder of Jetset Select.

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The data highlights growing demand for destinations offering immersive landscapes and meaningful cultural experiences, including Japan, Switzerland, and Italy, while the private-villa ecosystem in Mexico and Turks & Caicos continue to drive multi-generational travel.

At the same time, global mobility trends are drawing affluent travelers to tax-efficient hubs like Switzerland and Dubai for extended stays, reflecting a broader preference for destinations that combine exclusivity, cultural relevance, and seamless service.

HIGHLIGHTS AND KEY FINDINGS:
● Italy captured 32.7% of 2026 European luxury bookings, driven by early demand for the Dolomites and Lake Como ahead of the Winter Olympics.
● Japan commands 34.1% of Asia's high-end travel, with top hotels booking out 18 months in advance.
● Mexico saw Los Cabos luxury bookings grow nearly 250%, with the East Cape emerging as an "ultra-elite playground."
● Antarctica ranks as 2026's #1 adventure destination, driven by rising interest in remote cold-weather locations.

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● Costa Rica continues its rise, driven by a "healthy and wealthy" demographic seeking longevity-focused rituals in the region's Blue Zones.
● Switzerland is seeing a 50% surge in interest as a wellness enclave, with travelers seeking medical-grade longevity retreats.
● Tanzania captured 21.9% of the African safari market, overtaking South Africa as travelers seek broader geographic variety.

DATA SOURCES & METHODOLOGY:
https://jetsetselect.com synthesized multiple industry data streams, including booking lead times, occupancy levels, travel demand, yachting activity, travel-designer insights, and third-party industry reporting. Inputs were evaluated and weighted to identify the strongest luxury demand signals.

ABOUT JETSET SELECT:
Jetset Select is a global luxury travel platform that curates data-driven recommendations for the world's best hotels, resorts, villas, and wellness destinations, providing travelers with trusted guidance on where to stay and which experiences matter most.