Matthew Sodel Announces New-Construction Buyer Advisory Focus in Northeast Florida

JACKSONVILLE, Fla. - EntSun -- Jacksonville, FL

Matthew Sodel, a Certified New Home Specialist and Certified Negotiation Expert with over 20 years of Florida real estate experience, has formally positioned his business around a focused specialty: representing buyers in new-construction purchases across St. Johns County and the greater Jacksonville area.

Sodel works exclusively in new construction, with deep experience in master-planned communities including RiverTown and Shores at RiverTown. His advisory approach centers on helping buyers avoid costly mistakes that often occur before contracts are signed, including lot selection errors, phase timing decisions, incentive erosion, upgrade exposure, and missed negotiation leverage.

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"Most buyers think the risk shows up at closing," said Sodel. "In reality, the most expensive mistakes happen earlier and quietly. My role is to surface those risks before buyers commit."

As a Certified New Home Specialist, Sodel brings focused expertise in builder processes and construction dynamics. As a Certified Negotiation Expert, he applies structured negotiation strategy to builder transactions where pricing and incentives are often presented as fixed but rarely are.

Sodel serves South Florida relocators, equity-rich move-up buyers, and time-constrained professionals who want clarity, leverage, and risk control when buying new construction in an unfamiliar market.

Sodel operates with Epique Realty and serves buyers throughout Jacksonville and St. Johns County.

Buyers interested in a private conversation or learning more can visit jax-property.com.

Contact
Matthew Sodel
Certified New Home Specialist
Certified Negotiation Expert
Epique Realty
Jacksonville, Florida
jax-property.com