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LOTTO Signs 14-Year-Old Soccer Star Loradana Paletta of Syosset, N.Y. to Brand's First U.S. Amateur NIL Partnership

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NEW YORK, July 17, 2025 ~ LOTTO, the premier Italian sports brand, has made a groundbreaking announcement today as they revealed their first-ever U.S. name, image and likeness (NIL) partnership with 14-year-old soccer phenom Loradana Paletta from Syosset, New York. This partnership marks a significant milestone for both LOTTO and Paletta as they join forces to make their mark in the world of soccer.

Paletta is no stranger to the sport, having already established herself as a standout member of the U.S. Soccer Under-16 Girls National Team and the NYCFC Youth U14 Academy Boys Team. She now stands alongside more than 500 professional athletes around the globe who are partnered with LOTTO, including NWSL star Sofia Huerta, MLS stars Kellyn Acosta and Tim Parker, and legendary soccer player and broadcaster Stu Holden.

In an official statement, Paletta expressed her excitement about being LOTTO's first NIL partner in the U.S., saying "I'm honored to be the first NIL partner for such an iconic soccer brand like LOTTO. As I continue to develop my game, having gear I trust makes a huge difference—LOTTO's Solista and Stadio cleats give me confidence and comfort every time I step on the field."

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She also shared her enthusiasm for helping grow the brand in the U.S., stating "I'm excited to help grow the brand in the U.S. alongside amazing athletes like Sofia, Kellyn, Tim, and Stu. Off the field, I also love LOTTO's lifestyle pieces—especially the Brasil Select shoes and their unique, stylish apparel. Everything I wear from LOTTO stands out and lets me express who I am, and I am so excited to be their partner."

LOTTO has been a household name in sports since its establishment in 1973. The brand is renowned for its innovative performance-driven footwear and has a rich history in soccer and tennis. In recent years, LOTTO has also expanded into pickleball. In 2023, the brand launched a partnership with DICK's Sporting Goods to serve as the U.S. anchor retail partner for its soccer and racquet sport products.

Jameel Spencer, Chief Marketing Officer, Fashion & Athletic Verticals at WHP Global, which owns the LOTTO brand, expressed his excitement about this new partnership, saying "LOTTO has a great fifty-plus year heritage in soccer and adding Loradana as our first NIL partner in the U.S. is the latest example of our dedication to the future of the sport and our continued growth in market as the country's soccer participation and interest is skyrocketing."

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He also praised Paletta's skills and character, stating "At only 14 years-old, Loradana Paletta is everything LOTTO stands for. Fearless, authentic, and driven by passion. She's a dynamic leader on the pitch and rewriting the story for young female athletes in this country, and we're proud to be a part of that. Her energy and attitude mirror our DNA, and she's already leading the next generation by example."

Paletta's impressive skills as a midfielder have caught the attention of many in the soccer world. What makes her even more remarkable is that while her 19 teammates on the U.S. Soccer Under-16 Girls National Team were born in 2009, Paletta was born in 2011.

Former MLS MVP and LOTTO's first-ever Head of Talent for U.S. soccer, Mike Magee played a crucial role in bringing this partnership to life.

Fans can now get their hands on LOTTO soccer footwear and equipment worn by Paletta both on and off the pitch at DICK's Sporting Goods stores or online at www.dicks.com/lotto.

High-resolution images of LOTTO x Loradana Paletta can be found here, giving fans a closer look at this exciting new partnership. With LOTTO and Paletta's shared passion for the sport, this partnership is sure to make waves in the world of soccer.
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