Las Vegas Business Leader and Jamaican Native Jo Cato Turns Personal Loss into Purpose

LAS VEGAS - EntSun -- Humanitarian and entrepreneur Jo Cato has announced that her Las Vegas office will serve as a donation center to support emergency relief efforts in Jamaica following the devastating impact of Hurricane Melissa.

Born in Mount James, West Rural St. Andrew Parish, Cato shared that her childhood home and community have been severely affected. The district remains cut off from main access roads after massive landslides, downed power poles, and flooding left families stranded and without electricity.

"This one hit home for me—literally," said Cato. "My family and neighbors are in complete darkness, physically and emotionally. I'm calling on Jamaicans in the diaspora, friends of Jamaica, and anyone who has ever visited—right now, you are family. Batteries and flashlights may seem small, but they mean safety, connection, and hope."

Cato, an award-winning entrepreneur and philanthropist, is calling on Las Vegas residents and her global network to donate batteries, flashlights, pillowcases, blood pressure machines, and disposable gloves to assist families in Jamaica's most devastated rural areas. "We may be miles away, but compassion knows no distance," added Cato. "Let's help families rebuild—one light at a time."

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Donation Drop-Off Location
Periwinkle Group
2755 E Desert Inn Rd, Unit 155
Las Vegas, NV 89121

Donation Period: October 30 – November 15, 2025
To Coordinate Pick-Up/Drop-Off: 702-900-1489 or sophie@periwinklegroup.com

All donations are tax-deductible through the SpringCare Foundation, a registered nonprofit organization.

About Jo Cato
Jo Cato is an award-winning entrepreneur, philanthropist, and humanitarian. A two-time Entrepreneur of the Year honoree by the National Association of Women Business Owners (NAWBO), she was also recognized as a 2025 Forbes 50 Over 50 honoree, Nevada Women's Hall of Fame inductee for Leadership, and the 2024 SBA Woman-Owned Business of the Year for the State of Nevada.

As Founder and CEO of The Periwinkle Group, Cato leads one of Las Vegas's premier multicultural marketing and communications firms. She also founded Cruzin Vegas, Nevada's only Black woman–owned mobile digital billboard company, and Grab & Go Vending, a fast-growing retail and concessions brand.

A proud Jamaican native, Cato remains deeply committed to humanitarian outreach and community empowerment across the African-Caribbean diaspora.