EntSun News

Holsag Brand Transitions to Holsag by MityLite

EntSun News/11057548
Bringing Holsag's Iconic Hardwood Furniture Under the MityLite Banner for a Unified Customer Experience

OREM, Utah - EntSun -- MITY Inc., a leader in durable commercial furniture solutions, is excited to announce that its long-standing Holsag hardwood furniture brand will now operate under the name Holsag by MityLite. This transition integrates Holsag into the broader MityLite family to provide customers with a simplified and cohesive experience across the company's extensive product portfolio.

Previously a stand-alone brand under the MITY Inc. umbrella, Holsag has built a reputation over six decades for craftsmanship, quality, and style in hardwood chairs, benches, and barstools. With this transition, Holsag's signature products will be available through MityLite channels, alongside popular MityLite offerings like folding tables, stacking banquet chairs, and event furniture.

"This move is all about streamlining the customer experience," said Kevin McCoy, CEO of MITY Inc. "We know that our customers value convenience as much as quality. By bringing Holsag into the MityLite fold, we're making it easier than ever to find, specify, and purchase all the commercial furniture they need from a single, trusted source."

More on EntSun News
Customers will now find Holsag by MityLite products on MityLite's website and through its nationwide sales network. These products offer the same reliable quality, 10-year warranty, and customization options that Holsag is known for.

"We're proud of Holsag's heritage and the craftsmanship that has always defined our hardwood furniture," said Stephen Jorgensen, VP of Marketing & Product Development at MITY Inc. "By aligning with the MityLite brand, we're giving Holsag greater visibility and making it easier for designers, purchasing teams, and facility managers to access the best of both worlds—timeless hardwood styles and innovative commercial solutions—all in one place."

Originally founded as Holsag Europe in 1960, Holsag manufactures quality commercial furniture in a privately owned Canadian manufacturing facility. Furniture is built from sustainably sourced European Beechwood (FSC® certified). Holsag's transition to the MityLite brand is already in effect. Customers can expect a seamless experience with updated product pages on the website, collateral, and support under the Holsag by MityLite name.

More on EntSun News
About MITY Inc.

The MITY family of products includes MityLite, Holsag by MityLite (https://mitylite.com/products/chairs/wooden-chairs), Bertolini, and Broda. MityLite manufactures furniture for the commercial marketplace. Holsag by MityLite builds hardwood chairs for senior living, healthcare, education, government, and hospitality markets. MITY Inc. is based in Orem, Utah, and has manufacturing and sales locations in Orem, Utah and Lindsay, Ontario. For more information, visit www.mitylite.com.

Media Contact
Kristin Cooke, MITY, Inc., Public Relations, MITY Inc.
kristin.cooke@mityinc.com
(801) 224-0589


Source: MITY, Inc.
Show All News | Report Violation

0 Comments

Latest on EntSun News