A Groundbreaking New Book Challenging the Role of Social Media in Small Business Marketing

DURHAM, N.C. - EntSun -- Business strategist and ecosystem builder Jessica Marie Davis is challenging one of the most widely accepted ideas in modern marketing with the release of her new book, De-Centering Algorithms: Creating and Using an Ecosystem to Gain the Visibility You Need.

For years, entrepreneurs have been told that social media is the primary way to grow a business. Post consistently. Learn the algorithm. Create more content. Stay visible. But according to Davis, this approach has left many small business owners exhausted, frustrated, and overly dependent on platforms they don't control.

In De-Centering Algorithms, Davis introduces a different model for growth: ecosystem building. Instead of relying entirely on social media for visibility, she teaches entrepreneurs how to build networks of strategic relationships that create opportunities through referrals, collaborations, media exposure, partnerships, speaking engagements, and community connections.

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"This book was born out of watching incredibly talented business owners get frustrated and fail at using systems that were never designed to prioritize their profit margins or success," said Davis. "I wanted to give entrepreneurs another way to grow, one that feels more stable, more human, and far less dependent on constantly performing online."

At a time when many business owners are becoming increasingly fatigued by social media culture, constant content demands, and algorithm unpredictability, De-Centering Algorithms offers a timely alternative rooted in connection rather than performance.

Davis believes the shift toward ecosystem-driven business growth is only beginning to take shape.

"We're entering a period where people want more meaningful connections, more trust, and more stability in business," Davis explained. "Entrepreneurs are tired of feeling like their visibility disappears every time a platform changes its rules. Ecosystems give business owners the ability to build visibility that compounds through people and relationships instead of depending entirely on a feed."

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In addition to leading Jessica Marie Davis, LLC, Davis runs the Ecosystem Accelerator, where she helps entrepreneurs integrate ecosystem strategies into their businesses. She also works one-on-one with business owners to build customized Ecosystem Relationship Manager databases that help them organize and strengthen their professional networks.

Davis is the author of The Quiet Entrepreneur newsletter on Substack, where she writes about business strategy, visibility, entrepreneurship, and building sustainable companies outside the pressures of hustle culture.

De-Centering Algorithms: Creating and Using an Ecosystem to Gain the Visibility You Need is available in paperback, hardback, e-book, and audiobook formats.

For media inquiries, interview requests, speaking engagements, or review copies, contact: hello@jessicamariedavis.com

To learn more, visit: https://www.jessicamariedavis.com/the-book/