Greenlight Marketing Selected by Factory Five Racing to Lead Brand & Marketing Strategy for XTF

OVERLAND PARK, Kan. - EntSun -- Overland Park, KS & Wareham, MA — Greenlight Marketing, a full‑service agency serving automotive aftermarket and OE companies, today announced a new partnership with Factory Five Racing to lead the brand and marketing strategy for the XTF PreRunner truck. The collaboration reflects a shared commitment to innovation, authenticity, and redefining performance in the off‑road segment.

"The XTF is more than a Raptor style/high-performance off-road truck, it is an all-new category of truck product that brings pre-runner class performance to the at-home builder," said Lee Clark, Executive Vice President at Greenlight Marketing. "Factory Five Racing is redefining what's possible in the off-road space; our job is to amplify that story with the authenticity and energy this community demands."

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Momentum Already Underway

Greenlight and Factory Five Racing have hit the ground running, kicking off onboarding, creative exploration, and asset collection to power the first phase of content and paid media. These efforts are accelerating ahead of the XTF PreRunner's reimagined unveiling at King of the Hammers, the ultimate proving ground for off-road performance, happening January 22 – February 7, 2026.

About Greenlight Marketing
Greenlight Marketing is a full-service automotive marketing agency and a division of Gragg Advertising. With 50+ in-house experts and a track record spanning 30 years, Greenlight blends creative, digital, and data science to deliver measurable growth. The agency's approach is built on accountability, transparency, and ROI.
https://greenlightmarketing.com

About Factory Five Racing
Factory Five Racing designs and manufactures "build-it-yourself" high-performance component car kits and off-road trucks with pre-runner style chassis and body kits. For more information, visit factoryfive.com (https://www.factoryfive.com/).