Frontier Senior Living Celebrates 20 Months Of Consecutive Occupancy Growth

DALLAS - EntSun -- Frontier Senior Living, a Dallas-based senior housing operator with 26 years of experience, announced its 20th consecutive month of net occupancy growth, marking a significant milestone in the company's continued post-pandemic momentum.

The achievement reflects Frontier's long-term investment in operational excellence, leadership development, sales training, resident-centered care, and a culture built around supporting community teams.

"In senior living, sustained growth is never the result of one initiative or one department," said Greg Roderick, CEO of Frontier Senior Living. "It comes from disciplined operations, consistent leadership, strong sales execution, and team members who believe deeply in the work they do every day. Reaching 20 consecutive months of occupancy growth, along with our U.S. News resident survey success, reflects the trust families place in our communities and the extraordinary commitment of our teams."

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Over the past two years, the Frontier leadership team has implemented a wide range of initiatives designed to strengthen community performance and enhance the resident and family experience. These include a focus on the Frontier Fundamentals: expanded leadership development, hundreds of training opportunities throughout the year, regional support systems, and quarterly playbooks.

Training has remained a central driver of Frontier's momentum. Through regular education, coaching, and cross-department collaboration, the company has focused on building confidence among community teams while reinforcing the fundamentals of inquiry management, family communication, resident engagement, and operational follow-through.

"Our Sales Directors and community teams have done an outstanding job turning strategy into action," said Christina Perales, Regional Sales Director at Frontier Senior Living. "The past 20 months represent countless family conversations, tours, follow-ups, community events, and moments of trust-building. Our teams are listening closely to what families need, responding with compassion and professionalism, and helping prospective residents see the value of life in a Frontier community."

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Frontier's continued growth is also supported by national recognition. In 2026, multiple Frontier Senior Living communities earned U.S. News & World Report Best Senior Living honors across independent living, assisted living, and memory care. The company has also been recognized among top senior living providers nationally by J.D. Power, further underscoring its commitment to resident satisfaction, quality care, and strong community experiences.

As Frontier Senior Living looks ahead, leadership remains focused on maintaining momentum through continued investment in people, training, innovation, and resident-centered programming. The company's sustained occupancy growth reflects the strength of a culture centered on service, accountability, and care.

"Twenty consecutive months of growth is something worth celebrating, but it is also something we want to build on," Roderick added. "Our focus remains clear: support our teams, serve our residents well, and continue earning the confidence of families across the country."

Learn more at https://frontiermgmt.com/.