FashionSonder Jewellery Signs Strategic Agreement to Establish Pearl Supply Chain

LOS ANGELES - EntSun -- Affordable Jewellery brand FashionSonder Jewellery today held a strategic launch in Zhuji, Zhejiang—known as "China's Pearl Capital"—announcing an exclusive 10-year sustainable partnership with leading local pearl cultivator "Qianhu Pearls." This initiative establishes the jewellery industry's first fully traceable pearl supply chain, spanning from cultivation to retail. Through technological innovation and community empowerment, the company aims to redefine sustainability standards for high-end pearls.

Technological Innovation: Digital Cultivation and Ecological Circle

Under the agreement, FashionSonder Jewellery will invest RMB 50 million to implement three core initiatives:

1. Smart Ecological Cultivation Program:

- Construction of a 200-mu solar-powered cultivation base, reducing annual carbon emissions by approximately 180 tons

- Deployment of AI water quality monitoring systems to optimize pH levels and microbial balance in real time

- Introduction of shellfish health sensors, increasing pearl oyster survival rates to 92%

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2. End-to-End Digital Traceability System:

- Each pearl embedded with an NFC digital ID, recording cultivation cycles, environmental data, and processing techniques

- Consumers can scan to view the full lifecycle history of pearls, from seedling to finished product

3. Eco-Friendly Process Upgrades:

- Adoption of nano-bubble cleaning technology to replace traditional chemical cleaners

- Development of mother-of-pearl shell recycling techniques for use in jewellery packaging liners

Social Empowerment: Creating a Shared Prosperity Model for the Pearl Industry

FashionSonder Jewellery simultaneously launched the "Perfect Pair" rural revitalization initiative:

- Education Support: Establishment of a Pearl Industry Academy in Shanxiahu Town, Zhuji, training 500 professional cultivation specialists annually

- Healthcare Security: Comprehensive medical insurance and annual health checkups for partner farmers

- Profit Sharing: A price protection fund ensuring pearl purchase prices remain 15% above market benchmarks

Industry Context: Sustainable Jewellery Emerges as a New Frontier

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According to Morgan Stanley's 2025 Luxury Consumption Trends Report:

- 78% of high-end jewellery consumers cite "traceability" as a key purchasing factor

- Sustainably certified jewellery commands a 30-50% price premium

- While China produces 95% of the world's freshwater pearls, less than 5% are sustainably certified

"Consumers care not just about a pearl's luster, but also the story behind it," emphasized Li Wanyu, Deputy CEO of FashionSonder Jewellery. "We commit to achieving SCS Recycled Content Certification and LEED Traceability Certification for all pearl products by 2026."

Product Planning: Debut Sustainable Pearl Collection

The brand plans to launch its first sustainable pearl collection in Spring 2026:

- Trace·Light Collection: Utilizes blockchain technology to document each pearl's cultivation journey

- Symbiosis Collection: Features removable jewellery made from recycled karat gold and sustainable pearls

- Each product includes a carbon footprint label detailing emissions at every stage from cultivation to sale

Media Contact

Sustainability Committee

FashionSonder Jewellery

Homepage: https://www.fashionsonder.com