Coyotes Collection and Platinum Billboard-Charting mike. Launch Innovative Merchandise Line

SCOTTSDALE, Ariz. - EntSun -- On Friday, March 15, 2024, the Coyotes Collection will unveil the Stevenson Ranch x Coyotes Collection, a cutting-edge collaboration merging hockey and streetwear, reflecting the Club's commitment to diverse audiences. Partnering with platinum recording hip-hop artist mike., founder of fashion brand Stevenson Ranch, this innovative collection will be available for purchase at stevensonranch.co.

Featuring a range of apparel including sweatshirts, tees, shorts, and the inaugural release of soft brim hats from both the Coyotes and Stevenson Ranch, the collection embraces contemporary Western-wear styles prevalent in today's fashion landscape. Notably, select items showcase the Stevenson Ranch brand slogan, "Not My First Rodeo," emblematic of mike.'s journey in fashion and entertainment.

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Michael Francis Seander, known as mike. (formerly Mike Stud), is a former collegiate baseball player at Duke University who discovered his passion for music during his recovery from Tommy John surgery. Embracing his creative drive, he ventured into fashion design and founded Stevenson Ranch, a brand embodying the Wild West ethos with a nomadic spirit.

"The Coyotes are the perfect partner for this collaboration, given the team's innovative approach to sports-themed merchandise and the inherent connection to Western culture within the Valley," mike. commented. "My focus has always been on fostering genuine communities, and this partnership presents an opportunity for Stevenson Ranch to engage with a wider audience."

The partnership with Stevenson Ranch signifies the latest addition to a series of collaborations formed alongside the Coyotes over the past two seasons. These endeavors aim to transcend traditional sports merchandise by merging streetwear fashion with the Coyotes' brand, engaging fans on a deeper level. This initiative celebrates the intersection of sport and fashion while reflecting the vibrant identity of Arizona beyond the ice, honoring its rich culture in the process.

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Stevenson Ranch has previously collaborated with notable names such as Bailey Zimmerman and JBL, and has garnered endorsements from influential figures like Baker Mayfield, Koe Wetzel, and Caleb Pressley, among others, bolstering its esteemed reputation. Now, the partnership with Coyotes Collection signifies Stevenson Ranch's first venture with an entity associated with a professional sports team, marking a notable milestone in its endeavors.

Explore the Stevenson Ranch x Coyotes Collection, available for purchase at stevensonranch.co beginning Friday, March 15. For more information, follow @CoyotesCollection and @Stevenson.Ranch on Instagram.