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Captain Up, Loyalty & Retention platform announces a collaboration with Microsoft azure marketplace

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Microsoft Azure customers worldwide can now take advantage of the Captain Up loyalty platform, powered by machine learning and behavioural economics.

REDMOND, Wash. - EntSun -- SEATTLE, WA, Captain Up, an enterprise-grade platform for customer loyalty, announced the availability of Captain Up next generation Loyalty platform on the Microsoft Azure Marketplace, an online store for applications and services that integrates with Microsoft's Azure.

The collaboration includes an integration with Microsoft advanced transaction tools and enables brands to purchase and activate the Captain Up loyalty platform directly from the marketplace, having the commercial agreement and billing done all in one click.

Every Action Counts

Captain Up's engagement and retention platform powers brands with the ability to reward loyal customers, to optimise the user journey and to promote any message - in app and in real time.

Today, customers expect to be rewarded for their attention, for following the brand's expected user behaviour, such as visiting a store, filling a form, sharing data and so on.  Hard-coding all the different scenarios is costly and timely, Captain Up platform lets brands create challenges, missions, messages and promotions, on the fly.

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Every action counts towards a bigger goal, every visit, purchase or review takes the customer further in a grand journey. The real time data management allows customers to get instant feedback on their actions and activities, to achieve badges, progress through the missions, climb up the levels, unlock premium features, claim great prizes and rewards.

Omni channel Rewards & Promotions

Retailers are now able to promote new products, reward activities and send direct announcements and instant feedback to customers. Customers are now able to collect trophies and badges, progress through levels - upgrade their status, complete challenges and missions, claim tangible and intangible rewards and prizes, or purchase goods in a virtual shop.

"We are honoured to collaborate with Microsoft and be part of the unique retail offering, creating new experiences, rewarding loyalty and increasing customer retention. The platform is fully integrated with Microsoft billing and licensing, making our loyalty tools easily available to all Microsoft Azure customers worldwide," said Uri Admon, CEO, Captain Up.

Sahir Anand, Principal/Category Lead- Retail & CPG, Microsoft Azure Platform at Microsoft Corp. said, "Microsoft Azure Marketplace lets customers worldwide discover, try, and deploy software solutions that are certified and optimised to run on Azure. Azure Marketplace helps solutions like Captain Up reach more customers and markets."

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For further information:

Uri Admon, CEO, Captain Up


Get This Solution Now on the Azure Marketplace at https://azuremarketplace.microsoft.com/en-us/marketplace/apps/captain-up.captain-up-transact?tab=Overview

About Captain Up :

Captain Up maximizes user engagement and retention, using gamification, social mechanics and communication tools. A suite of products enhance the brands' offering with behavioural economics and Machine learning.

By giving real time feedback to the customer Captain Up allows the brand to reward any action, notify on progression, and to communicate any event and promotion, directly to the customer, achieving the best results.

Uri Admon

Source: Captain Up
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