Boston-Area Brand Unimpressed Press Launches Snarky Notebook Line Embracing Anti-Positivity Trend

BOSTON - EntSun -- A Boston-area small business is challenging the glossy, motivational world of traditional stationery with something far more relatable: blunt honesty. Unimpressed Press has released a collection of about 30 humor-filled, anti-positivity notebooks designed for people who want to journal without pretending everything is fine.

Each notebook—offered in a range of colors—features a dry, self-aware title like "Emotional Support Notebook," "Reasons I Haven't Left (Yet)," and "Motivational Quotes That Didn't Work." Instead of pushing forced optimism, the brand leans into authenticity and humor, giving people permission to be honest on the page.

"In the Boston area, people appreciate straight talk. We're not big on sugarcoating," said founder Jeff Sussman. "These notebooks don't tell you to manifest your best life—they just give you a place to roll your eyes, scribble your feelings, and tell the truth."

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The anti-positivity trend—fueled by rising burnout, economic stress, and social media's shift toward "real life" content—has taken off nationwide. Gen Z and Millennials are especially drawn to products that reject the pressure to be constantly upbeat. Unimpressed Press offers a grounded, humorous alternative that resonates deeply with this shift.

The collection includes:

- 30 snarky notebook titles, each embracing honesty over perfection

- A variety of color options, letting customers match the notebook to their mood

- Themes spanning relationships, work stress, regret, avoidance, and daily chaos

- Gift-friendly options for friends, coworkers, partners, and anyone who hates motivational slogans

All products are available exclusively at unimpressedpress.com (http://www.unimpressedpress.com), with new titles added over time.