BigLook360 Celebrates 15th Anniversary of Historic Texas Stadium Implosion in 360° Video

DALLAS - EntSun -- BigLook360, a pioneer in immersive video technology, proudly marks the 15th anniversary of its landmark achievement—capturing the explosive demolition of Texas Stadium in full 360° video. On April 10, 2010, BigLook360 positioned a custom 360° camera inside the legendary Dallas Cowboys stadium, allowing viewers at home to witness the implosion as if they were standing inside the collapsing structure.

This unprecedented feat in immersive media pushed the boundaries of video technology and virtual storytelling. Not only was the demolition captured in 360°, it was live streamed—offering a groundbreaking experience at a time when such capabilities were still emerging.

"We wanted to give people an unprecedented seat to history, from a perspective that's impossible for a human to ever experience," said Lance Loesberg, Founder of BigLook360. "It was an engineering and technological challenge, but the results delivered a once-in-a-lifetime immersive experience, showcasing the power of 360° video."

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The footage went viral, drawing over one million views on YouTube and securing BigLook360's place as an early leader in the world of immersive content. The company's innovative approach demonstrated the future of VR, AR, and XR technologies—years before they became mainstream.

Texas Stadium, which served as home to the Dallas Cowboys from 1971 to 2008, held decades of sports history and cultural significance. Its implosion in 2010 symbolized both the end of an era and the beginning of a new chapter in immersive storytelling.

Looking Ahead

As BigLook360 commemorates this milestone, it continues to innovate across industries—from healthcare, hospitality to sports, live music, and training. With emerging tools in VR, AR, and XR, BigLook360 remains at the forefront of creating immersive, transformative experiences.

The legacy of the Texas Stadium implosion lives on—not just as a moment in sports history, but as a milestone in the evolution of interactive media.

To revisit the 360° video of the Texas Stadium demolition watch it here: Link to YouTube Texas Stadium Demolition from Inside!: https://youtu.be/mqKh7UZz6z0?si=qL2R3VgOskBn8beu


Or to learn more about BigLook360's cutting-edge projects, visit BigLook360.com