Australian Startup Man & Machine Launches Business-First AI Platform for the Agentic Era

SYDNEY - EntSun -- Sydney, Australia — As businesses race to adopt AI agents, one Australian startup is taking a different approach: starting with the business, not the technology.

Man & Machine has launched a new AI platform designed to help organisations adopt AI with structure, clarity, and measurable outcomes. Rather than jumping straight into building AI agents, the platform begins with analysis — examining workflows, roles, and operational friction points before automation is introduced.

The goal is to help businesses understand where AI can deliver real value, estimate potential ROI, and only then design and deploy AI agents aligned to genuine business needs.

Unlike many AI tools that focus solely on agent creation, Man & Machine combines assessment, opportunity discovery, and agent orchestration into a single system. This business-first approach aims to reduce failed AI initiatives by grounding automation decisions in context and economics.

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Built for businesses, consultants, and AI agencies, the platform also supports multi-organisation environments, allowing service providers to manage multiple clients, deploy agents across teams, and produce consistent, repeatable outcomes.

As interest in agentic AI accelerates, Man & Machine positions itself as a platform for organisations that want to move beyond experimentation and into practical, scalable AI adoption.

The platform is now live, with early users including consultants, professional services firms, and growing businesses exploring AI transformation.

More information is available at https://manandmachine.app

About Man & Machine

Man & Machine Ai is an Australian-built AI platform focused on business-first AI transformation. The platform helps organisations analyse operations, identify high-value AI opportunities, and deploy AI agents with confidence and measurable impact.