Amazon Marketing Breaks Down Early Black Friday 2025 Trends and Emerging Shopping Behaviors

TORONTO - EntSun -- AMZing Marketing Agency, a leading Amazon Marketing and Advertising Agency in North America, shares data driven insights into early holiday shopping trends on Amazon, offering actionable strategies for brands and sellers using Amazon Seller Central.

Early 2025 Trends for Amazon Sellers
1. Extended Event Window & Front loaded Shopping
Black Friday has expanded from a single day to a longer event, with Amazon's 2025 Black Friday and Cyber Monday sales expected to run for 11–14 days instead of the usual 48 hours.

• Inventory and ad planning must account for a multi-week, not just one day of peak.
• Listing optimization needs to be live before the traditional Black Friday week early shoppers are already searching.
• Real time campaign adjustment becomes critical over the full span of the event.

2. Mobile First, Value Focused Shoppers
Over half of Black Friday shoppers now buy through smartphones, prioritizing discounts, free shipping, and product availability when making purchase decisions.

• Amazon Listing Optimization must prioritize mobile friendly layout to convert on smaller screens.
• Strong value messaging will help win the "pre-event" window.
• Advertising budgets should reflect mobile placement optimization, as desktop is declining in share of impressions.

3. Dynamic Pricing, Algorithmic Visibility & Cross Channel Attribution
Amazon sellers are moving from fixed discounts to dynamic pricing, real time competitor monitoring, and combining off Amazon media with Amazon Advertising for data driven results.

• Price tracking across competitive SKUs will help brands maintain margin while staying visible in Amazon's "Deals" context.
• Amazon SEO Tips such as keyword rich titles, backend search terms and A+ content remain vital for visibility, but need to be timed ahead of deal windows.
• Amazon Marketing partners must help brands plug into Amazon Attribution and measure how external ads drive Amazon conversions.

https://www.amzingmarketing.com/

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What This Means for Sellers, Brands & Agencies

• Optimize your Amazon listings with keywords, high quality images, benefit focused bullets, and mobile friendly layouts, and stock FBA or Seller Central inventory early to maximize visibility and sales.
• Plan Amazon ad campaigns in phases—pre-event, during, and post-event—to maximize visibility, with early bidding securing attention before peak shopping days.
• Monitor competitors' pricing with dynamic tools to adjust your prices and protect profit margins.
• Track off Amazon traffic: Use Amazon Attribution to see how influencer, social, and SEM campaigns drive conversions on Amazon.
• Focus on mobile and value: optimize listings and ads for smartphones, highlighting fast shipping, discounts, and simple, clear messaging.

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