Popular on EntSun
- Bald Guy Greetings Launches Bold New Postcard Line Celebrating Over-the Top (and Often Delusional) Confidence - 239
- Electives Appoints DraftKings' CPO Linda Aiello to Board Amid Record Quarter - 186
- Mission 3A Establishes Healthcare Advisory Board with Addition of Industry Leaders Patrick Fisher, Kevin Cordell, and Dr. Greg Berlet - 170
- Retirement Income Specialist Daniel Rondberg Joins Tom Hegna on the Exciting New Season of "Financial Freedom with Tom Hegna" - 141
- LIB Large-Scale Walk-In Test Chamber Full Process Delivery: MIL-STD-810H Chambers Enable Extreme Environment Testing - 127
- Food Logistics Names Puga Sankara Founder CEO of Smart Gladiator LoadProof as Recipient of 2025 Rock Stars of the Supply Chain Award - 117
- OpsVeda Announces Launch of TariffSight, the World's First Comprehensive Platform to Address Tariff-Driven Challenges - 116
- Tobu Railway Announces a Price Revision on the "NIKKO PASS All Area" and "NIKKO PASS World Heritage Area," from April 20, 2025 - 110
- DTFPrinter.com Launches to Revolutionize the Custom Transfer Printing Experience for Crafters and Creators - 110
- Meditech International Inc. and Los Angeles Rams Continue Strategic Partnership to Enhance Athlete Performance and Recovery - 107
Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
EntSun News/11058405
The US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency leading to higher Programmatic Advertising revenue
BENGALURU, India - EntSun -- Adster Technologies Pvt Ltd, a leading innovator in programmatic advertising technology, is proud to announce that it has been granted a United States patent for its pioneering technology that significantly reduces latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency.
The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.
More on EntSun News
"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."
The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.
Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.
More on EntSun News
"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."
For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.
The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.
More on EntSun News
- Actor and Writer Ernie Rivera Launches Groundbreaking Indie Superhero Thriller, Citadel Lost, with Full Campaign and Industry Buzz
- Managing Summer Staffing Surges with Confidence: Why Name Badges Are a Must for Seasonal Success
- Visa Named Title Sponsor of Ascending Athletes' Business Owners Summits for NFL Entrepreneurs
- The Paris Court of International Arbitration Elects Dr. John J. Maalouf as its New President
- $56.7 Million Announced in Q1 2025 with Revenue Growth and Progress Toward NASDAQ Uplisting for AI Marketing Company: IQSTEL, Inc. Stock Symbol: IQSTD
"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."
The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.
Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.
More on EntSun News
- SAVVY MINING raised $500 million and launched BTC.XRP.DOGE cloud mining, increasing investors' returns by 30%
- New National Nonprofit Launches to Capture Firsthand Accounts of Adoption Stories
- The Tide Project Opens at Biennale Architettura 2025 in Venice Amplifying Youth Voices
- Wall Street analysts say BTC.XRP.DOGE cloud mining company SIX MINING is expected to achieve a 5-fold increase, allowing users to easily mine BTC
- Gen X Takes The Reins: New Book Guides Caregivers Juggling Parents, Kids, And Grandkids With Humor And Heart
"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."
For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.
Source: Adster Technologies Pvt. Ltd.
0 Comments
Latest on EntSun News
- $4.3 Million Patent Application Waiver Fee Granted by FDA on New Drug Application Fee for Treatment Addressing Suicidal Depression & PTSD: NRX Pharma
- Whistleblower Claims Dental Patient Deaths Likely Due to Book Ban
- xREnergy up as much as +3,094,634% on first day listed on the XRP Ledger. Ticker : $XRE
- Psychiatry's Legacy of Racism and Coercion Highlighted in Restraint Deaths
- New Book 'Cybersecurity Leadership' Guides SME Leaders to Make Smart, Strategic Security Decisions
- "Stop scrolling and start watching" - Beloved film recommendation site Criticker gets a major makeover
- Green Energy Solar Expands with New Offices in Port St. Lucie, West Palm Beach, and Orlando
- Events by Dubsdread Expands Services to The Venue at Lake Lily
- London Gala Emphasizes Trade, FDI and Ongoing Cooperation
- Sahit Muja Launches Trillion-Dollar Green Revolution with 10 Groundbreaking Cryptos
- Free and Low-Cost Dental Care Now Available in London Through the Canadian Dental Care Plan (CDCP)
- Garden State Gay Socials Turns One: 1st Birthday Celebration for Gay Men Who Want Real Connection
- Sea Fox® 368X "Extreme Edition" by Black Label Marine Group Celebrates 5 Years of the Commander Legacy
- CCHR Florida: Mental Health Awareness Month Open House
- Boise's Bounce House Boise Brings Big Fun to Family Parties
- Already Mine NY, Spiritual Accessories
- Introducing LĪNA Universal Balm: A Luxury Multi-Use, Plant-Powered Solution for Skin & Hair
- UIFCA Revolutionizes Financial Education with Elite Team of Investment Experts
- Global Families Turn to Young Travelers Concierge Amid Rising Safety Concerns in the U.S
- Actress SAILA RACHELLE a nationwide TV correspondent NOW when offset