Popular on EntSun
- Ladivee Steps Into Presidential Role - 102
- ProStrategix Proud To Announce Being Chosen as a Top Web Design Agency by DesignRush
- NightRider Jewelry Opens New Boutique at Kierland Commons
- Recording Artist Sho Richardsin Drops New Music
- Happy Valentine's Day....Happy Galentine's Day!
- MB Dynamics Honored with 2021 International Market Access Grant for Exporters (IMAGE) Award
- Joe Simon Says The United States of America is a Representative of Democracy, And Democracy Plays a Role in All 50 States
- Australian Content Farm Kantado gets its first US hit single
- SR Socially Relevant™ Film Festival Official Selection Unveiled
- Caitlyn Jenner, Tara Reid, Deepak Chopra & More Share Transformative Moments on Hollywood Disclosure
Similar on EntSun
- Truthset and the ANA AIMM Release First of its Kind Multicultural Online Data Benchmarks
- Julia Hair Tax Refund Season Flash Sale Week With Buy Now Pay Later
- Zilker Partners Acquires Growth Digital, Forming One-of-a-Kind Firm
- Tech Startup Mokusei Intelligence Announces the '$500 Press Challenge'
- 2021 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
- eMoney Advisor Veterans Start Firm to Help Fintech CEOs Jump Start Growth
- Delray Beach Branding Agency Celebrates Women in Business on International Women's Day
- The Best SEO Company in New York City Is Proving Local Businesses Free SEO Audit As COVID-19 Relief
- Most Effective Tools for Promoting Your Event on Facebook by Entrepreneur Ismail Sirdah
- Marketing Powerhouse With Fortune 500 Experience Launches My CMO Fractional CMO Services
43% of B2B Organisations Don't Know Whether Their Marketing is Working
EntSun News/10861483
SURREY, U.K. - EntSun -- An internal study conducted by Digital Clarity showed that 43% of business to business companies aren't aware which marketing or sales channel is resulting in qualified leads for their business, if any.
72% of these businesses allocate marketing budgets without taking into consideration past performance, and 87% allocate budgets without carrying out projections of future performance.
Rachel Mepham, Head of Digital at Digital Clarity, explains their motivation for carrying out the research,"Time and time again during workshops with new clients we would ask which marketing channel is driving them the most qualified leads. Time and time again marketing managers and CEOs didn't have a clear answer and couldn't pinpoint exactly where the majority of their qualified leads come from".
More on EntSun News
Rachel continues, "It was a surprise to learn that the majority of B2B organisations are essentially running blind when allocating marketing budgets. Knowing where your best leads are coming from is a crucial way to influence smart marketing investments now and into the future."
This research is released just as businesses and marketers start setting goals and defining budgets for 2021/2022. In order to help B2B organisations invest marketing budgets in the right place, Digital Clarity (https://www.digital-clarity.com/) has also released a 5 point guide on how to discover which marketing channels are working.
72% of these businesses allocate marketing budgets without taking into consideration past performance, and 87% allocate budgets without carrying out projections of future performance.
Rachel Mepham, Head of Digital at Digital Clarity, explains their motivation for carrying out the research,"Time and time again during workshops with new clients we would ask which marketing channel is driving them the most qualified leads. Time and time again marketing managers and CEOs didn't have a clear answer and couldn't pinpoint exactly where the majority of their qualified leads come from".
More on EntSun News
- Calvetta Phair, CEO of PEP Travel Group and Waldron McCritty, CEO of BE LUX, Alumni of ASCEND 2020, form teaming alliance to promote Luxury Hospitality
- WK Shoes Marks Its Debut In The Footwear Industry
- Adare Biome™ Enters North American Distribution Through Stratum Nutrition® for LBiome™ Postbiotic
- ConvergeOne and Evolve IP Enter Strategic Hospitality Partnership
- Home2 Suites by Hilton Tucson Airport Celebrates Topping Off - Tucson's Newest Extended-Stay Hotel
Rachel continues, "It was a surprise to learn that the majority of B2B organisations are essentially running blind when allocating marketing budgets. Knowing where your best leads are coming from is a crucial way to influence smart marketing investments now and into the future."
This research is released just as businesses and marketers start setting goals and defining budgets for 2021/2022. In order to help B2B organisations invest marketing budgets in the right place, Digital Clarity (https://www.digital-clarity.com/) has also released a 5 point guide on how to discover which marketing channels are working.
Source: Digital Clarity
0 Comments
Latest on EntSun News
- ACS Lawyer In Brooklyn Announces Dismissal of OCFS Case
- Bizarre Releases new single featuring Giggs
- Liquid Core® Gum Company announces TDA Boulder Creative Director Jonathan Schoenberg has joined its Advisory Board
- myLAB Box Launches 16 New At-Home Tests, Offering Comprehensive Health Monitoring from the Comfort of Home
- Zilker Partners Acquires Growth Digital, Forming One-of-a-Kind Firm
- A Letter from Wizard Brands CEO, Scott Kaufman
- California Boating Supply Company Danik Hook Launches New Product for 2021
- 2021 is heating up and looking really good for Kortny De1
- Whose Dreams Of Hell Are More Interesting, Politicians Or Popes?
- Tech Startup Mokusei Intelligence Announces the '$500 Press Challenge'
- Tech Startup to Offer Up To 100% Funding Aid to Individuals for Covering Their Education or Travel Expenses
- Sandline Welcomes IT Veteran Ralf Kaiser as CTO
- Call For Entries and Submissions - International Film Festival Now Accepting Movies & Scripts For Competition
- ChartSpan Announces Partnership with Kentucky Hospital Association
- Mental Health Advocate Offers Hope to Millions with Book Detailing Trials and Triumphs on His Journey to Leading a Meaningful Life
- Exhibition Celebrating 100 Years of The Walt Disney Company to Launch in 2023
- 033 | David Kollar : Building A Brand (part 1)
- 11th Annual St. Louis Teen Talent Competition Chooses 14 High School Acts for Final Event
- MastaMind Empire, LLC Releases Ezzy Money Hot New Single "Could You"
- Construction Technology Startup Mosaic Hires Real Estate Veteran as First CFO