Popular on EntSun
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com - 238
- WOA Entertainment Group Unveils Independent No.1's: Breakthrough Artists II —A Celebration of Indie Excellence - 220
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator - 218
- Edtech Startup Young Commanders Launches 'Visionaries Without Sight' Collection Celebrating Blind and Visually Impaired Historical Figures - 211
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 194
- Let's Talk Series: At the Crossroads: Immigration Today - 159
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV - 145
- Token-Operated Sake Service Opens at Tobu Nikko Station - 131
- Honoring Black History, Culture, and Community in Fall River - 129
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research - 117
Similar on EntSun
- Service Ninjas Debuts First-of-Its-Kind "Membership" Platform for Home Service Pros
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research
- $750 Million Ketamine Drug Market Withing Reach via New Commissioner's National Priority Vouchers with Anticipated Approval by Year-End for NRx
- LIB Continuous Innovation: Custom Rain Test Chambers & IP Labs
- First AI Marketing Platform Built Specifically for Small Businesses Launches Public Beta
- $750 Million Market Projected to Reach $3.3 Billion Globally in 2034 for New Drug Application Filed on Preservative-Free IV Ketamine: NRx Pharma, Inc
- Fusion Marketing Group Celebrates 15 Years of Transforming Healthcare Recruitment Marketing
- Pietryla PR & Marketing Introduces 'Jumpstart' Consulting Packages for B2B Communications Leaders
43% of B2B Organisations Don't Know Whether Their Marketing is Working
EntSun News/10861483
SURREY, U.K. - EntSun -- An internal study conducted by Digital Clarity showed that 43% of business to business companies aren't aware which marketing or sales channel is resulting in qualified leads for their business, if any.
72% of these businesses allocate marketing budgets without taking into consideration past performance, and 87% allocate budgets without carrying out projections of future performance.
Rachel Mepham, Head of Digital at Digital Clarity, explains their motivation for carrying out the research,"Time and time again during workshops with new clients we would ask which marketing channel is driving them the most qualified leads. Time and time again marketing managers and CEOs didn't have a clear answer and couldn't pinpoint exactly where the majority of their qualified leads come from".
More on EntSun News
Rachel continues, "It was a surprise to learn that the majority of B2B organisations are essentially running blind when allocating marketing budgets. Knowing where your best leads are coming from is a crucial way to influence smart marketing investments now and into the future."
This research is released just as businesses and marketers start setting goals and defining budgets for 2021/2022. In order to help B2B organisations invest marketing budgets in the right place, Digital Clarity (https://www.digital-clarity.com/) has also released a 5 point guide on how to discover which marketing channels are working.
72% of these businesses allocate marketing budgets without taking into consideration past performance, and 87% allocate budgets without carrying out projections of future performance.
Rachel Mepham, Head of Digital at Digital Clarity, explains their motivation for carrying out the research,"Time and time again during workshops with new clients we would ask which marketing channel is driving them the most qualified leads. Time and time again marketing managers and CEOs didn't have a clear answer and couldn't pinpoint exactly where the majority of their qualified leads come from".
More on EntSun News
- Exciting New Era of Sports, Entertainment & Gaming Innovation Spotlighted by Rebrand of Expanding AI Driven, Online Fan Engagement Company: SEGG Media
- Service Ninjas Debuts First-of-Its-Kind "Membership" Platform for Home Service Pros
- Bruce In The USA Brings Immersive Bruce Springsteen Celebration to Frederick This October
- BIYA Forecasts 2025 Surge with ¥300M ($41.8 M USD) in Revenue and ¥25M Profit from Cloud Based HR Solutions: Baiya Intl. Group (N A S D A Q: BIYA)
- Paul E. Saperstein Co. Announces Geographic Expansion of Auction Services
Rachel continues, "It was a surprise to learn that the majority of B2B organisations are essentially running blind when allocating marketing budgets. Knowing where your best leads are coming from is a crucial way to influence smart marketing investments now and into the future."
This research is released just as businesses and marketers start setting goals and defining budgets for 2021/2022. In order to help B2B organisations invest marketing budgets in the right place, Digital Clarity (https://www.digital-clarity.com/) has also released a 5 point guide on how to discover which marketing channels are working.
Source: Digital Clarity
0 Comments
Latest on EntSun News
- Rising to New Heights in the Mile High City with Destination: Scientology, Denver
- The City's Largest and Most Elegant Dinner Party Returns on September 13, 2025
- Utah Metal Fabricator Titan Forge Builds Momentum with Custom Steel Projects and Spiral Staircases
- Jason Koch: Pioneering the Future of Real Estate Development in New Jersey
- Voting Opens Tonight for the 2025 Spin Awards Honoring Excellence in Christian Gospel Radio
- Introducing LK Blue: The Cool-Girl Denim Brand That's Redefining LA Style Launches E-Commerce
- Bach and Beyond: Cellists Return to the Beach for 2nd Annual Bethany Beach Cellofest
- NR7 Miner launches zero-cost USDT cloud mining service: daily stable income + referral rewards for double profit
- "The Grateful Dead — 60 Years in San Francisco" - Pantheon Media Launches New Podcast Series and Interactive "Hit Replay" App
- Deaths Spur Closures, but Troubled Teen Camps Must Be Banned, CCHR Warns
- Palmer Lake Wine Festival To Build Bridges in Small Mountain Community, Highlight Local Businesses
- SacraPod Suites Unveils AI-Powered 'Work + Rest' Smart Hospitality Model for Retrofitting Underused Motels Across the U.S
- From Real Estate to Reel Power: H.L Woods Carves His Legacy as a Cutting-Edge Visionary Filmmaker
- 'Unity Through Christ Music Festival' coming to Detroit Saturday August 9, 2025
- Ugly Duklyn Unveils New Collection "YOFI" — Fusion of Street Style, Culture, and Craftsmanship
- John Duffy Competes in Mr Muscle Beach
- New Release: 'The Invisible Alternative' Unveiled by Atrisk Corporation, Resilient
- Couture By Elesia Reclaims The Runway Of Everyday Life With Bold Return And New Hiya Sunshine Line
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025