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Uniqlo and Feral Mountain Co. Highlight Unique Retail Collaboration

DENVER - Oct. 20, 2016 - EntSun -- Feral Mountain Co., a small outdoor gear shop in Denver, CO. has announced a unique partnership with Uniqlo, one of the world's largest private label apparel retailers.

In conjunction with Uniqlo's new store grand opening in Denver, CO on October 28th, the collaboration with Feral Mountain Co. will consist of a dedicated Feral brand space in their Denver Pavilions store, and an additional Feral pop-up store build out on site during the holiday season.

As big box and small box retailers have historically been at odds from a strategic perspective, it's a novel approach for a company like Uniqlo to seek collaboration with a local outdoor gear shop like Feral. This partnership will seemingly help Uniqlo connect with the local consumer in a more intimate way, while affording a small shop like Feral enhanced reach to a broader audience.

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The two brands also have plans to highlight the partnership through social media channels, and additional collaborations after the holiday season.

About Feral: Feral Mountain Co. is a locally owned, independent outdoor gear shop in Denver, CO. The company focuses on providing world-class guest service, and a unique approach to helping people build adventure into their life. Their irreverent approach to events and social media has helped them build a community very quickly in the large Denver-metro market. For more information, visit www.feralmountainco.com

About Uniqlo: Uniqlo is a Japanese apparel designer, manufacturer, and retailer with extensive categories of competitively priced outdoor apparel. Already one of the largest private label apparel companies in the market, Uniqlo has plans to operate as many as 200 stores in the United States by 2020. For more information, visit www.uniqlo.com

Feral Mountain Co.

Source: Feral Mountain Co.

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