Now That's TV Becomes First Black-Owned Independent Network to Launch Original Video Game,Game Show

ATLANTA - EntSun -- Atlanta, GA — Now That's TV, the unapologetically raw, independent Black-owned network founded by Teleau Belton, is rewriting the rules of what modern media looks like. Best known for its breakout reality series and uncensored podcast programming, the streaming platform is now making bold moves that position it at the intersection of entertainment, tech, and cultural ownership.

In a first for a Black-owned streaming platform, Now That's TV is launching its own original video game, expanding its IP from screen to console and opening new doors for creator-owned entertainment ecosystems. But that's only the beginning.

Belton and his team are rolling out a multi-format expansion strategy that includes: Live-streamed wrestling and boxing matches, giving subscribers access to real-time combat sports; Exclusive comedy specials spotlighting underground talent and viral voices; And the highly anticipated launch of "Now That's Money", an original game show featuring fan-favorite cast members, cast personalities, and a live audience all drawn from the network's vibrant community.

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"We're not just creating content. We're creating culture, community, and intellectual property," says Belton. "This is a blueprint for how Black media can evolve without needing traditional gatekeepers. We're building a direct pipeline from our creators to our audiences — and now, into gaming."

With a fiercely loyal Gen Z and Millennial audience, Now That's TV is proving that niche platforms can scale through authentic, audience-first innovation. By developing its own game and growing a hybrid entertainment model that includes digital, experiential, and interactive formats, the network is carving a lane few dare to enter.

This expansion positions Now That's TV as a case study in vertical integration within independent Black media, and represents an evolution worth watching — not just for culture critics, but for brands, advertisers, and tech investors looking to connect with next-gen audiences on their own terms.

About Now That's TV
Now That's TV is an independent, Black-owned streaming network founded by entrepreneur Teleau Belton. With a fast-growing subscriber base, the platform is known for raw, real, and viral reality content, as well as uncensored entertainment that centers the voices of rising Black creators.

For interviews, demo access to the video game, or partnership opportunities around the Now That's Money game show, contact Publicist Kelley Jamison Kells@TheJamisonAgency.com