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France, partner country for Prowein's 25th anniversary

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From 17th– 19th March, France will be ProWein's partner country for the show's 25th anniversary. For the occasion, Business France and dedicated partners will feature close to 900 exhibitors in 4 halls and organise a 100-bottle showroom.

HAYMARKET & SOHO, England - March 13, 2019 - EntSun -- For its 25th anniversary, ProWein will welcome 1,600 French exhibitors, including almost 900 in the French Pavilions powered by Business France (https://www.businessfrance.fr/en/home) located in halls 7, 11, 12 & 13.

'Same but Different' areas: craft and organic

This year will be the first time the French Pavilion will have themed areas dedicated to organic wines (hall 13) and craft spirits and beers (hall 7) with a dozen exhibitors each (see floor map).

#BonjourProWein Showroom – Hall 11, booth #A159
For the 3rd year running, the #BonjourProWein Showroom will showcase a selection of the 100 most notable French wines and spirits chosen through an earlier tasting by a European jury jointly recruited by Weinwirtschaft and Business France.

The opportunity for professionals to discover "a representative selection of the latest vintages - French savoir-faire will shine for ProWein's 25th anniversary!" said Benjamin Roffet, Best Sommelier of France 2010 / Best Craftsman of France Sommellerie 2011, and member of the jury.

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Peter Pröbstl, Buying Director for Wines at Edeka and member of the jury found some "full-bodied, well-structured genuine wonders" and commented that the selection tasting "reflected the diversity of wines and grape varieties from France".

After 25 years, it still feels like the first day!
Business France and its partners (French Region & inter-professions) have invested in a large-scale promotional campaign to highlight the diversity of the expertise and terroirs of the country. It celebrates the unique relationship that has, for the last 25 years, united French exporters on a mission to conquer international markets, and trade professionals who have been visiting the show in ever-increasing numbers. After 25 years, it still feels like the first day!

Visitors of the French Pavilion are invited to use the hashtag #BonjourProWein.

For further information on the French wines and spirits at the show, please visit the #BonjourProWein website.

Find Business France in Hall 11, booth #A160 for any information on any of the French exhibitors at the show.

About Business France
Business France is the national agency serving the international development of the French economy.

It is responsible for the international development of businesses and their exports, as well as for client prospection and encouraging overseas investment in France. It promotes the economic attractiveness and image of France, its companies and its regions. It manages and develops the VIE international internship program. Business France has 1,500 employees located in France and in 70 countries. It is backed by a network of public and private partners.

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www.businessfrance.fr

About Our Partners
This pavilion was made possible by the joint efforts of the 14 following partners, French regions and inter-professions altogether:
• Alsace (Interprofessional Council of Wines of Alsace), Bourgogne-Franche-Comté (Chamber of Commerce and Industry of Burgundy Franche-Comté);
• Bordeaux, South-West France, Cognac and Armagnac (Agence de l'Alimentation Nouvelle-Aquitaine - AANA) and the Loire Valley (Dev'up& Food'Loire);
• The Rhône Valley (InterBeaujolais, Inter Rhône & Comité Vins Auvergne - Rhône-Alpes), Occitanie (Inter OC & Ad'Occ), Provence (Conseil Interprofessionnel des Vins de Provence) and Corsica (Conseil Interprofessionnel des Vins de Corse);
• National Interprofessional Association of Wines of France (Anivin) & France Vin Bio bring together numerous French regions.
• The Association Brasseurs de France, which brings together 4 brewers in the 'Same but Different' area.

Source: Business France
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