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Attn: Book Publishers and Movie & TV Producers? Which Sells Better? Love Stories or Horror Stories?

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With Valentine's Day and the Oscars coming up soon, it's an interesting time to ask the question "Which sells better? Love Stories or Horror Stories? Which does better at the box office? Which sells more books and which sells more advertising?

SAN MATEO, Calif. - Jan. 31, 2019 - EntSun -- WHICH SELLS BETTER? LOVE STORIES OR HORROR STORIES?

With Valentine's Day and the Oscars coming up soon, it's an interesting time to ask the question "Which sells better? Love Stories or Horror Stories?

*Which does better at the box office? A horror movie or a love story?

*Which sells more books? Books by Stephen King or books by Danielle Steele?

...A vampire saga like the Twilight series, or books like Fifty Shades of Grey?

*Which sells more advertising on TV...The Walking Dead or a love story?

*And where do media companies make more advertising revenue...from Halloween advertising or from Valentine's Day advertising?

You can find a lot of the answers to these kinds of questions if you Google the available sales figures for some of these kinds of books and movies.

And...if you are an aspiring author or a book publisher, or a broadcasting company or a film company, or a newspaper company or a magazine company or an internet media company...which kinds of projects should you sink your time and your money into... horror stories or love stories...Frankenstein and Dracula, or Romeo and Juliet...Halloween or Valentine's Day?

THE ANSWER..."DO THEM BOTH AND COMPARE THE SALES!"

..."Do them both and compare the sales," says Robert Barrows, President of R.M. Barrows Advertising and Public Relations in San Mateo, California...and along these lines, Barrows has developed proposals for both a Halloween promotion and a Valentine's Day promotion that could produce very substantial revenues for all kinds of media companies.

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"So, if you are a newspaper company or a magazine company, or a broadcasting company or an internet media company, and if you are looking for a great way to generate a lot more advertising revenue during both the Halloween season and the lead up to Valentine's Day, you might be interested in taking a look at both of these proposals immediately,"  says Barrows.

HERE IS AN OVERVIEW OF THE HALLOWEEN VERSION OF THIS KIND OF PROMOTION:

The Halloween promotion would be done over the internet, and it could be done in many different versions and in many different languages all over the world.

The promotion could begin as early as mid-September, and it could generate worldwide publicity, worldwide participation and tremendous advertising revenues from all over the globe," according to Barrows.

"Plus, it will also be very easy to set up, very easy to produce, very easy to promote and very easy to sell because there will be all kinds of local, regional, national and international advertisers that would jump at the chance to sponsor something like this and run advertising in something like this online," says Barrows.

SO...HOW MUCH MONEY COULD THIS KIND OF PROMOTION GENERATE FOR YOUR COMPANY?

"You can do the math with your own numbers," says Barrows...

First, how much money does your company currently make from your online advertising everyday?

Now...multiply that figure by the number of days that you might do the Halloween promotion...that could be anywhere from 30 to 45 days prior to Halloween.

Now...multiply that figure by the number of different languages in which you might want to do the promotion (2 languages, 5 languages, 20 languages or more?) You can sell this promotion in any country where they celebrate Halloween, and that's a lot of countries!

SO NOW, WITH YOUR OWN NUMBERS...HOW MUCH ADVERTISING REVENUE COULD THIS GENERATE?

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*Tens of thousands of dollars in advertising revenue?

*Hundreds of thousands of dollars in advertising revenue?

*Millions of dollars in advertising revenue?

*Tens of millions of dollars in advertising revenue?

*Hundreds of millions of dollars in advertising revenue, from all over the globe?

AND...since there would be very few hard costs involved, it could also generate tremendous profits for you...

PLUS...since the promotion would take place online, it would be in addition to your regular revenues and it would not cut into your traditional media inventory," says Barrows.

AND...the Valentine's Day version of this kind of promotion would be set up in the same way and it could begin shortly after the first of the year so you could run the Valentine's Day version of this promotion for about 25-40 days prior to Valentine's Day. (There is still time to do a limited version of it for this coming Valentine's Day, but you must act immediately!)

AND, KEEP IN MIND THAT LOVE STORIES AND HORROR STORIES ARE ALWAYS IN SEASON, and you could also do similar versions of this kind of promotion all throughout the year, and there will also be opportunities for many downstream revenues as well from books, movies and TV projects that could be based on these kinds of promotions.

Barrows says he can't reveal any more of the details about these promotions in this press release, but media companies that would like to take a look at the proposals for these promotions should contact Robert Barrows at R.M. Barrows Advertising & Public Relations in San Mateo, California at 650-344-4405.

"The Halloween promotion and the Valentine's Day promotion are great ways to use the internet to generate a lot of new revenue very quickly, says Barrows. Plus, media companies are in a perfect position to make a lot of money from these kinds of promotions because they can promote these projects with ads in their own media."

For more information, Contact Robert Barrows at 650-344-4405.

Contact
Robert Barrows
barrows@barrows.com
650-344-4405


Source: R.M. Barrows, Inc. Advertising & Public Relations
Filed Under: Movies, Books

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