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Steve Fryer, Customer Experience Industry Leader and Chris Book, Top-Brand Retail Executive, Announce the Formation of The Fryer Book Group

Chris Book & Steve Fryer The Fryer Book Group
Developing Total Retail Experiences for Companies Struggling to Compete in a Rapidly Evolving Marketplace

LONG BEACH, Calif. - Oct. 12, 2017 - EntSun -- Steve Fryer, President, CX Opportunity, the premier customer experience consulting studio, and Chris Book, former head of E-Commerce at Sears Holdings Corporation, have formed The Fryer Book Group, maximizing their considerable skills and detail-oriented execution to develop retail experiences, improve efficiencies and increase profits across their brick & mortar and e-commerce retail client base. Fryer and Book are both former Disney e-commerce executives where they met and developed a common operational vision of speed, simplicity and honesty resulting in top level processes and results.

Fryer, a Harvard Law School graduate with 20 years of guest services leadership at The Walt Disney Company, will provide top-of- the-line knowledge and proficiency in addressing all customer experience opportunities and challenges.  Well-known in the industry for his high-octane personality and as an innovative and creative client relations leader, Fryer has a documented history of success developing state-of-the-art customer experiences and directing in-house and outsourced call center operations.
Book is a senior executive with experience leading corporate strategy, marketing, finance, and operations functions at companies ranging in size from startup to Fortune 100 where he has owned multi-billion dollar P&Ls. His deep understanding of leading organizations, developing operating teams, and delivering flawless execution has delivered billions of dollars to the bottom line. Throughout his career, he has created, executed, and managed growth strategies, organizational restructurings, strategic transformations, and turnarounds for some of the world's best brands including Disney, Google, Nike and Intel.

"Steve and I have a depth of expertise that can address any client need.  We've joined forces with a simple goal in mind: to pass along what we've learned over the years so that our clients can fulfill their potential and maximize success," Book noted.  "The marketplace is rapidly evolving and we collaborate with businesses so that they can evolve with it."
"Between the two of us, we've worked with an incredible array of brick & mortar and e-commerce retailers at different stages in their business cycles," Fryer added.  "These experiences have given us invaluable insights into what works and what doesn't work.  And most importantly, it's prepared us to help any company, in any situation, at any time."

About The Fryer Book Group

The Fryer Book Group develops total retail experiences for companies struggling to compete in a rapidly evolving marketplace.  With an expertise in both public-facing strategies and backend operational efficiencies, FBG is a full-service partner in developing revolutionary tactics to boost customer satisfaction and drive overall revenue for maximum profits.

Source: The Fryer Book Group

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